Disney is now trying to boost growth for its streaming platform amid this

aggressive with an aggressive promotion amid this ongoing standoff with

charter over the contract fees. Are Julia Borstin here to break it all down what it means

for the future of TV, Julia, in our Tech Check segment? Well, Sarah,

Disney's Battle with Charter is being called an existential referendum on the future of the TV bundle and

a lot of other CEOs are weighing in Comcast CEO Brian Roberts.

That's CNBC's parent company discussing it today at the Goldman Sachs Communicopia Conference

saying he's not surprised by the dispute as every company is dealing with their

version of this transformational moment. He says the consumer wants simplicity

and the most bang for their buck

and this dispute is putting tension

around some of those issues.

Meanwhile, Paramount CEO Bob Backish,

also commenting, saying a dispute like this seems inevitable and

that he's been focusing on modernizing Paramount's distribution deals to offer

their streaming product as a tiered offering for pay TV subscribers.

So all of this comes as Charter is pushing to get access to Disney Plus for its subscriber

base without any additional cost.

So all of this and this conversation

at Disney versus Charter comes as today Disney

slashes the price of Disney Plus with ads

to $2 a month, that's a 75% discount for new and returning Disney Plus subscribers.

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