There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.3K Ratings
🗓️ 10 August 2023
⏱️ 5 minutes
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| 0:00.0 | So Neil if you're to guess before looking at this title, if you would think there would be more active podcasts or less active podcasts in 2018 versus 2023 again without looking at this title, what would you say? |
| 0:10.3 | I would assume that they're more active podcasts in 2023 because overall there's more |
| 0:14.4 | podcasts. I don't know how many of them are still continually to produce episodes, but I would just |
| 0:20.0 | make the assumption that there's more active ones. How many active podcasts do you think |
| 0:24.8 | there are right now? 200,000? Okay watch. So Neil, the guess is not completely far off, but what I wanted to share was this |
| 0:36.6 | quote from Danny Miranda, so he's a podcaster, and says in 2018 there were 550,000 active podcasts on iTunes. |
| 0:47.0 | I don't know how they scored at but now you look at today there are currently |
| 0:51.6 | 493,000 active podcasts and as a July 2023. |
| 0:56.5 | So you can see the numbers here and I think this is interesting. |
| 0:59.5 | There's less. |
| 1:00.5 | Dude, 2021 is started to boom in June 2021, and then it's just been going down since, but in May 2023, it went up a little |
| 1:10.6 | bit to 474 versus 449 in January. |
| 1:14.0 | Yeah, I mean, so what are your thoughts on this overall? |
| 1:18.0 | A lot of people are consuming podcasts, but there's not as much competition. If you want a new channel to go after and |
| 1:25.2 | I've said this before podcasting is an amazing channel to go after I just don't know |
| 1:29.4 | why a lot of people don't sit down and create them. I think this is an interesting comment |
| 1:33.8 | over here. This is my first time seeing this comment. So this person Matt |
| 1:36.6 | Johns says, another factor is Apple's total neglect of the category in tech. I've run |
| 1:41.1 | a podcast agency for seven years and I'm shifting to |
| 1:43.2 | emphasize video shows that can leverage YouTube. That's where all the |
| 1:46.0 | innovation analytics growth opportunity and energy are. Which is funny because |
| 1:49.5 | Neil we didn't do our YouTube, I'm gonna stop the share over here, but we didn't do our YouTube for year and years and years partly because I lost the connection fell apart and also I lost the password to the channel right and we recovered it and now we're back on YouTube |
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