There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 10 August 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You. [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018. [01:38] Why video content (as opposed to audio only) is the way to go. [02:42] Factors that influence retention rates. [03:18] The power of short-form, repurposable content. [03:56] Skills to master to succeed as a podcaster. [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	So Neil if you're to guess before looking at this title, if you would think there would be more active podcasts or less active podcasts in 2018 versus 2023 again without looking at this title, what would you say?
0:10.3	I would assume that they're more active podcasts in 2023 because overall there's more
0:14.4	podcasts. I don't know how many of them are still continually to produce episodes, but I would just
0:20.0	make the assumption that there's more active ones. How many active podcasts do you think
0:24.8	there are right now? 200,000? Okay watch. So Neil, the guess is not completely far off, but what I wanted to share was this
0:36.6	quote from Danny Miranda, so he's a podcaster, and says in 2018 there were 550,000 active podcasts on iTunes.
0:47.0	I don't know how they scored at but now you look at today there are currently
0:51.6	493,000 active podcasts and as a July 2023.
0:56.5	So you can see the numbers here and I think this is interesting.
0:59.5	There's less.
1:00.5	Dude, 2021 is started to boom in June 2021, and then it's just been going down since, but in May 2023, it went up a little
1:10.6	bit to 474 versus 449 in January.
1:14.0	Yeah, I mean, so what are your thoughts on this overall?
1:18.0	A lot of people are consuming podcasts, but there's not as much competition. If you want a new channel to go after and
1:25.2	I've said this before podcasting is an amazing channel to go after I just don't know
1:29.4	why a lot of people don't sit down and create them. I think this is an interesting comment
1:33.8	over here. This is my first time seeing this comment. So this person Matt
1:36.6	Johns says, another factor is Apple's total neglect of the category in tech. I've run
1:41.1	a podcast agency for seven years and I'm shifting to
1:43.2	emphasize video shows that can leverage YouTube. That's where all the
1:46.0	innovation analytics growth opportunity and energy are. Which is funny because
1:49.5	Neil we didn't do our YouTube, I'm gonna stop the share over here, but we didn't do our YouTube for year and years and years partly because I lost the connection fell apart and also I lost the password to the channel right and we recovered it and now we're back on YouTube
	...

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