Disney has made a multi-billion dollar business out of Mickey Mouse, princesses, and theme

parks where dreams come true.

So Disney obviously is a company whose main audience is kids and families, right?

That's our colleague Robbie Wheelan.

For most of its history, it's about a hundred years old, for almost its entire history, it

has been synonymous with family entertainment.

Disney is also one of the largest entertainment companies in the world.

It controls huge brands like Marvel, Star Wars, Hulu, and ESPN.

But in recent years, some of Disney's core businesses have been struggling.

Disney plans on cutting back on the amount of Star Wars and Marvel projects we'll be receiving

due to the recent underwhelming box office numbers.

Hulu, once a key pillar in Disney's triple-play streaming strategy, could now be on the auction

block.

Subscriber growth for Disney plus falling short of estimates last quarter.

To try to stay on top, Disney is now trying something totally different.

It's getting into gambling.

Through its ESPN brand, the company is going all in on sports betting.

And ESPN is going to put its name on a mobile app called ESPN Bet that will launch next

month.

For the family-friendly company, this move is a gamble.

Introducing gambling for some fans and for some executives, even inside Disney, felt

very uncomfortable because gambling is not really thought of as an activity that's safe

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