Well, good evening. I'm honored to be able to introduce to you, Gadsad, Professor of Marketing at Concordia University in Montreal,

advisory fellow at the University's Center for Inquiry. He's taught at Cornell University, Dartmouth College, Northwood University, and the University of California at Irvine.

He's also a visiting scholar at the Declaration of Independence Center

for the Study of American Freedom at the University of Mississippi. He's not your average

business school professor. He's an accomplished energetic and creative evolutionary psychologist

who pioneered the application of evolutionary psychology to marketing and consumer behavior.

His works have garnered more than 5,400 citations. Gads' research breaks new theoretical ground. It's also

remarkably useful. I recommend his paper gender differences in information search strategies for a Christmas gift,

for anyone who's wrestled with the question

of what to get that special someone. He's also a passionate public intellectual, someone who

defend science, reason, and common sense against the many forces, academic, political, and

psychological that assail them. His books include the evolutionary bases of consumption,

the consuming instinct, what juicy burgers, Ferraris, pornography, and gift-giving reveal about

human nature, the parasitic mind, how infectious ideas are killing common sense,

the sad truth about happiness, eight secrets for leading the good life, and finally,

now suicidal empathy, dying to be kind. He's also a prolific blogger. His podcast, The Sad Truth,

has more than 363,000 subscribers and over 43 million views. Its motto, the truth can hurt.

The truth can set you free,

but you can't hide from the sad truth.

Can you handle the truth?

If so, please welcome God's sad.

Thank you all for coming. We were in a bit of a pickle because we didn't want to promote it too much because there's often security concerns. So notwithstanding, not much of a promotional campaign, it's lovely to see many of you

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