Disco - How Brands Monetize Post-Purchase Opportunities

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 January 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand, I interview Neal Goyal, a passionate leader and VP of Strategic Sales at Disco.

Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration.

Here are some highlights from our conversation:

* From Sales to Leadership: Neal’s career shift from a top-performing sales executive to an advocate for mentorship and team success.

* The Power of Post-Purchase: How Disco Network helps brands monetize post-purchase real estate for added profitability.

* Customer-Centric Advertising: Using AI and machine learning to target high-value customers across an integrated ad network.

* Driving LTV Growth: Why lifetime value is critical for profitability and how brands can achieve it with innovative tools.

* Monetizing Real Estate: Turning underutilized website spaces into profit centers with Disco’s retail media network capabilities.

Join me, Ramon Vela, in listening to this insightful episode as Neal shares his passion for leadership, customer-centric innovation, and how Disco Network is helping brands thrive in an ever-competitive market.

For more on Disco, visit: https://www.disconetwork.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

Transcript

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0:00.0	we're solving the concept of saying, hey,
0:02.1	how do we reduce reliance on meta that's charging us more?
0:04.9	And then more importantly, how do we take advantage of a couple of factors that meta doesn't provide?
0:12.9	And that's the concept of intent.
0:14.6	Right?
0:14.7	So when you get an ad on meta, like, yes, like you're scrolling, scrolling, scrolling,
0:21.2	scrolling, you get thumb stop, and maybe you're interested, maybe you're not,
0:25.2	maybe you're learning about the brand, it's an awareness flag. Are you necessarily
0:28.6	in the mindset that buy? Maybe, maybe not, right? Whereas, if you think of
0:34.2	when someone is already checking out under one of their favorite brands and Disco serves up a post-purchase ad of another premium brand, you're catching that consumer at the moment that they actually have their wallet physically out, right?
0:49.3	So it's that moment of intent that the brand is seizing and as a result offers a really lucrative
0:55.9	ad opportunity for those brands.
1:08.7	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:13.6	Like always, we have an amazing guest in brands that we're going to feature on today's show.
1:17.2	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year,
1:23.9	and they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more.
1:33.9	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:39.4	And that's why I'm personally recommending that you reach out to Compass Rose Ventures, whether you're looking
1:45.8	for help positioning your brand and messaging, diversifying your marketing portfolio, preparing
1:51.9	for retail expansion, or fine-tuning your existing retail strategy, or maybe preparing
1:57.8	your brand and financials for investors or acquisition.
2:02.2	Simply visit compassroseventures.com.
	...

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