DEINDE - How Science is Changing Your Skincare Routine

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 January 2025

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand Show, I had the pleasure of chatting with Joshua Britton, Founder, CEO, visionary innovator, and the driving force behind DEINDE and its parent company, Debut Biotechnology.

Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartment to running a company that merges artificial intelligence, molecular biology, and skincare, Joshua’s journey is as inspiring as it is transformative.

Here are some highlights from our conversation:

* A Life-Changing Uber Ride: How a 7-minute conversation led to a $100,000 investment that launched it all.

* Science Meets Beauty: The revolutionary process behind crafting new molecules for skin health.

* Redefining Clean Beauty: Why biotech is the next evolution in sustainable and effective skincare.

* From Academia to Entrepreneurship: Lessons learned transitioning from the lab to the business world.

* Breaking the Mold: How DEINDE's innovative approach is creating products that outperform traditional ingredients.

Join me, Ramon Vela, in listening to this fascinating episode as Joshua shares the science, passion, and purpose driving DEINDE and Debut Biotech. 🎧

For more on DEINDE, visit: https://www.deinde.com/

For more on Debut BioTechnology, visit: https://www.debutbiotech.com/

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Today’s Sponsors:

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Transcript

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0:00.0	Get this. I'm interviewing Joshua Brighton in this episode, and he tells me that in 2019,
0:07.6	he was living in a one-bedroom apartment, no money, driving Uber at night to try to pay the bills
0:15.4	and fund what he was doing, his vision, and that was paying for lab work, formulation, creation, and all sorts of other
0:23.7	things. And while he was driving Uber, he picked up a woman at the John Wing Airport. Her name was
0:31.4	Linda. And he had around seven minutes with her in his Uber as he took her home or to wherever her
0:37.3	destination was. And in that seven minutes, her in his Uber as he took her home or to wherever her destination was.
0:39.1	And in that seven minutes, he talked to her about his business and his ideas and so forth.
0:45.8	By the end of the ride, it was like seven minutes, ten minutes, whatever, by the end of the ride,
0:51.3	she ends up becoming one of his earliest investors.
0:56.0	She invests $100,000 into the business and essentially made possible what his company is now.
1:06.3	His company is called Dende.
1:08.3	The pairing company is called Debutte Biotech and it's an amazing
1:12.0	skincare product. This if this isn't the best or one of the best entrepreneurial stories,
1:18.5	funding stories I've ever heard, I don't know what is. And it goes to the heart of entrepreneurship
1:24.6	and what we talk about on this show is that you have to put yourself out there
1:29.3	you have to be passionate about your why you have to let people know what you're doing because
1:34.5	you never know who's going to be listening and what they can what help they can provide to you
1:40.4	that's just a great example of that. So if you love entrepreneurship and if you love
1:48.7	science and skin care and beauty and so forth, then this episode is for you and I know you'll enjoy it.
1:55.2	Thanks. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
2:11.1	Like always, we have an amazing founder, CEO, and brand that we're going to feature on today's show.
2:16.8	But before we do, hi, I speak to hundreds
	...

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