From KCRW and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want this time.

Everybody takes your business, really, really, all white life.

He doesn't clean, clean.

What's with him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, director Roland Emmerich has gone from blowing up the world to challenging the identity of the bard.

He tells us why he believed in Will Smith, in Independence Day, but he doesn't believe in William Shakespeare.

But first, it's the Hollywood news banter.

Stick around.

It's the business from KCRW.

You can imagine Hollywood.

Everything is really driven by making money.

What's with him?

I'm afraid he's gone to Hollywood.

Hollywood.

I am joined by my fellow banterer, John Horn of the Los Angeles Times.

Hello, John.

Hello, Kim.

So John, Ultraviolet recently launched.

I have to tell you that there are things about it that baffle me, but I get the concept.

The concept is you pay once, you pay about 25 bucks, and then you own a movie on DVD, on Blu-ray, and in a

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