From KCRW and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody takes his own business, really, really, all white life.

He doesn't clean, clean.

What's with him?

Oh, I'm afraid he's gone Hollywood, Hollywood. This week on the business, the filmmaking twins, Mark and Michael Polish,

on releasing For Lovers Only, a romance in black and white, on iTunes,

plus the three college friends behind the new indie hit Martha Marcy May Marlene.

But first, it's the Hollywood news banter.

Stick around. It's the business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him?

I'm afraid he's gone to Hollywood.

I'm joined by my fellow banterer, John Horn of the Los Angeles Times.

Hello, John.

Hello, Kim.

So, John, I don't know about you, but I have been reading about something that Steve Jobs

apparently had a eureka moment on before he died.

And this was a project that was close to his heart.

It was something that seems to be Apple TV.

He said famously in his new biography, I finally cracked it.

The direct quote is, I'd like to create an integrated television set that is completely easy to use.

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