From KCRW and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

This week on the business, Ph I'm afraid he's gone Hollywood.

This week on the business, Felicia Day, creator of the hit web comedy The Guild,

on building a successful online series from the ground up.

But first, it's the Hollywood news banter.

Stick around, it's the business from KCRW. You can imagine Hollywood. Everything is really driven by making money.

What's with him?

I'm afraid he's gone to Hollywood. Hollywood.

I'm joined by my fellow banterer John Horn of the Los Angeles Times. Hello, John.

Hello, Kim.

So, John, Universal, we talked about this last week. Universal was going to do this test in a couple of cities where you could pay 60 bucks and watch Tower Heist with Eddie Murphy and Ben Stiller in the comfort of your living room over the holiday weekend at Thanksgiving. Just three weeks after this movie opens in theaters

and possibly while it is still in theaters, if it does any business at all, that would

inspire you to want to watch it anywhere.

No, but the theater owners were very unhappy about these plans.

It was only going to be two cities, Atlanta and Portland, Oregon, and a number of very

prominent chains, including Cinemark and National Amusement, said they would not book the movie anywhere.

And for Universal, and there's also a threat from Regal Entertainment, which is the nation's biggest change, they would follow the same path.

For Universal, it was a huge dilemma because even if they wanted to make this money on this video on demand experiment,

they were going to lose huge amounts of screens in its national release.

Now, I will argue it will happen later, maybe not with the Universal film, maybe with a big studio film,

but they didn't have a great amount of bargaining power because it's not like everybody in the

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