Digital media companies are headed for a crash (David Carey, president, Hearst Magazines)
Channels with Peter Kafka
Vox Media Podcast Network
4.4 • 585 Ratings
🗓️ 11 January 2018
⏱️ 45 minutes
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| 0:00.0 | Today's show is sponsored by Airtable. |
| 0:03.0 | Airtable is the all-in-one collaboration tool that powers the teams behind the next generation of addictive multimedia content. |
| 0:10.0 | That's reality shows like 60 Days In on A&E, thoughtful technology reviews from the wirecutter, quick-turn video from powerhouses like Group 9 Media and Condaynast Entertainment. |
| 0:24.1 | All those companies use Airtable, so you should try it today. |
| 0:30.6 | Get $50 and credit free by visiting Airtable.com slash recode media. |
| 0:34.8 | This is Recode Media with Peter Kafka. |
| 0:35.9 | That's me. |
| 0:54.8 | I am part of the Vox Media Podcast Network. I'm here today with David Carey, president of Hearst Magazine. I think of him as the guy who runs Hurst, but that's not officially true. In my spare time. There is the someone else who really runs Hurst, but I run the magazine division. Tell us some of the fine titles that you're in charge of at Hurst. We are proud to be the world's largest publisher of monthly magazines, |
| 0:59.3 | and so our biggest businesses are Cosmopolitan and Ellen Harper's Bazaar in Esquire and Town and Country. |
| 1:02.1 | We are about to, in January, close on the acquisition of Rodale, |
| 1:06.7 | bringing men's health and women's health and prevention and bicycling runners' world |
| 1:09.9 | into our portfolio, |
| 1:11.2 | which will put us over 300 media brands around the world. |
| 1:15.1 | So there are a handful of giant magazine publishers left. |
| 1:18.5 | You are one of them. |
| 1:19.3 | You said you're the biggest by revenue, by title? |
| 1:21.8 | Biggest monthly publisher. |
| 1:23.4 | So I think timing historically was larger in terms of revenue, but mostly from the weeklies |
| 1:27.9 | were the biggest monthly publisher in the world. |
| 1:29.8 | I think this will air in January, at which point Time Inc will still be a separate magazine, |
| 1:34.2 | but at some point that's supposed to get subsumed by Meredith. |
| 1:37.6 | Let's start there. |
... |
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