The Gary B audio experience.

This is where you go very narrow with your question.

Obviously, the four D's program will give you a ton of context.

But I want you to go very narrow and what we've learned through the years is a lot of times

that helps everybody out too from a different angle.

So it's exciting.

But be selfish.

Go narrow.

Okay. So launching a new dystrophy brand.

So a dystrophy model as well as a brand.

So people were having some challenges just connecting a van coming to your house to change

your tires versus for the last 90 years going to brick and mortar.

So trying to figure out how we could be more strategic in driving appointments.

So there's a certain number of appointments that we need to do each day per van as well as

are they your own operated and own vans?

Yes.

Yes.

So we have those are all they're indifferent.

How much first party data do you have on prior customers through the years?

Well, we're trying not to target our traditional customers.

So we're looking for new customers in the market.

I think that might be a mistake, which is why I'm asking the question.

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