This is the Gary V. Audio Experience.

You know, look, the ambition of every 16-year-old around the world is to be an influencer.

It is the number one global ambition of every 16-year-old in the world.

Many of them will succeed. Many of them will reach 100 million followers.

But I believe if you have 10,000 people that wildly follow you, there's a business to be had there.

We're here in the area of our media at the World Congress of IT with none other than Gary Van Ritchock,

the CEO of VaynerMedia and also Pioneer and Social Media Marketing.

Gary's great to have you with us and welcome to our media.

Thank you.

Let's start talking about first about a personal branding.

Obviously there's a lot of professionals watching this interview.

What do you think is the biggest mistake people are doing when it comes to professional personal branding perspective,

especially in the business context we look at.

First, a lot of people don't like that term.

You know, a lot of people think personal brand is charlatan.

I try to make sure professionals understand personal brand just means reputation.

And reputation has always mattered.

Number two, I think a lot of people say things they don't believe in.

Too many people are company men and women.

And they say things that are in the vested interest of their pocket or the company.

And they forget that this is being recorded.

And two or three years later, they're losing because they don't talk about what they believe in.

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