Differentiate Your Personal and Professional Brand in a Saturated Marketplace with Mary Southern
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 12 October 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
Mary Southern is the founder of Resume Assassin, Entrepreneur, and Resume Writer. She has helped entrepreneurs win high dollar clients and professionals land high paying jobs at some of the world's leading companies.
Top 3 Value Bombs:
1. As an entrepreneur, a resume can serve as a marketing tool to strengthen your brand, win customers, land a board position, or help achieve your goals.
2. Satisfy your clients by making them feel important and proud of their achievement by equipping them with tools to land their dream jobs, or for entrepreneurs to win their clients.
3. Connecting with your customers, taking care of them, driving true value, streamlining their journey in nurturing the relationship and building customers as advocates is the best and most cost-effective way to build brand awareness.
Download your free guide: How to write a resume to win 7- and 8-figure clients - Resume Assassin
Sponsors:
HubSpot: Building a business is challenging enough; your tech stack shouldn't make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
NetSuite: It's a dangerous time to not know your numbers, and right now NetSuite is offering a one-of-a-kind flexible financing program. Visit NetSuite.com/fire to learn more!
Transcript
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| 0:00.0 | Boom! |
| 0:02.9 | Shake the room, Fire Nation! |
| 0:04.7 | JLD here and welcome to Entrepreneurs on Fire. |
| 0:07.4 | Brought to you by the HubSpot Podcast Network |
| 0:10.5 | with great shows like Goal Digger. |
| 0:13.0 | Today we'll be sharing how to differentiate |
| 0:15.1 | your personal and professional brands |
| 0:17.1 | in a saturated market. |
| 0:18.9 | To drop these value bombs, Iarbott's Mary Southern |
| 0:21.4 | and the EO Fire Studios, Mary is the founder |
| 0:24.2 | of Resume Assassin, Entrepreneur and Resume Writer. |
| 0:28.1 | She has helped entrepreneurs win high-dollar clients |
| 0:30.2 | and professionals land high-paying jobs |
| 0:32.2 | as some of the world's leading companies. |
| 0:34.6 | And today, Fire Nation, we'll talk about standing out |
| 0:37.1 | with your brand in a saturated market. |
| 0:39.4 | We'll talk about how a one-woman |
| 0:41.6 | service-based company can actually gain traction. |
| 0:44.3 | We'll talk about a unique strategy to market your business. |
| 0:47.3 | And so much more, when we get back from thinking our sponsors. |
| 0:51.8 | One thing is certain given the roller coaster economy |
| 0:53.8 | we're in, it's a dangerous time to not know your numbers. |
... |
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