3 Mind-Boggling Ways Triple Whale Is Screwing Your Business
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 17 October 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
Do you feel like your ad spend isn’t adding up? What if the data you’ve been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could be costing you thousands in missed revenue and show you a smarter way to optimize your ads.
Tier 11’s John Moran breaks down how media buyers can fall into the trap of relying on third-party platforms like Triple Whale, which often misreport up to 30% of revenue. He shares real-life case studies of clients who dramatically improved their ad performance by simply questioning their attribution model and switching to more reliable tracking methods.
If you use the wrong attribution model, you may end up running campaigns based on faulty data—putting your business at risk. Let’s teach you how to avoid these costly pitfalls and ensure your marketing strategy is powered by the most accurate insights available.
In this episode:
- Case study 1: The problem with Triple Whale tagging
- Case study 2: Lowering CPA from $44 to $25 in 10 days
- Practical tips for media buyers to optimize their campaigns
- When should you turn off Meta ads?
- Using Meta’s “Creative Fatigue” feature to optimize ads
- Comparing Meta ads and Google Shopping results
Resources Mentioned In The Episode:
Previous Ad Lab Sessions with John Moran: https://perpetualtraffic.com/?s=john+moran
Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Apply to Work With Tier 11: https://www.tiereleven.com/apply-now
Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/creative-diversification-playbook
Listen to this episode on your favorite podcast channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
We appreciate your support!
Visit our website: https://perpetualtraffic.com/
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Connect with John Moran:
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -
Transcript
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| 0:00.0 | I wanted some more recent results to share with everyone of how the |
| 0:03.6 | Andromeda Diversification Playbook came out and said, do it this way. |
| 0:06.3 | And it's working extremely well. |
| 0:07.9 | If you follow the rules, I can drop my CPA from 44 to 25 in 10 days by simply just making more ads that works. |
| 0:15.8 | Here's where a lot of media buyers will get stuck because they haven't been trained and taught attribution. |
| 0:20.3 | So what I mean by this is there's a new feature inside of meta. |
| 0:24.4 | Okay, watch this. |
| 0:25.5 | You're ready? |
| 0:27.4 | You're listening to Perpetual Traffic. |
| 0:31.4 | Hello and welcome to the Perpetual Traffic podcast. |
| 0:34.0 | This is your host, Ralph Burns, founder and CEO of Tier 11, not alongside my amazing co-host, Lauren E. Petrillo, but alongside our most popular guest on perpetual traffic. There is no question about it. |
| 0:47.2 | This guy's downloads for his individual shows and for his videos are absolutely astounding because he brings it every single week. |
| 0:55.3 | And this episode is one of the best ones I think we've ever done on our Friday lives. |
| 1:00.3 | We call it the ad lab cooking up chaos in the conversion kitchen every Friday, |
| 1:05.6 | 2.30 on YouTube, on our Facebook, you can see it all on all of our socials on Tier 11. |
| 1:13.0 | But if you can't catch those, you can obviously get them here, |
| 1:16.0 | or you can get them on our YouTube channel over at Tier 11.com forward slash YouTube. |
| 1:19.2 | But today's episode is all about Triple Whale. |
| 1:23.3 | I get more questions about Triple Whale. |
| 1:25.9 | Now, everyone knows that we use Wicked Reports as our attribution third-party software of choice |
| 1:32.3 | because we get 99.4% accuracy on click-based data. |
| 1:38.1 | Highly accurate, way better than anything that's out there right now. |
... |
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