Hi folks, Jack Spirco here. Today you are listening to an episode of TSP Rewind.

Commercial-free versions of past episodes. Podcasts blasts from the pasts. I put these up when I can't do a show due to professional commitments or rare vacations. These podcasts will appear in standard iTunes, Stitcher, and other feeds, but will be titled

TSP Rewind Episodes and numbered accordingly.

And today we are rewinding back to September the 14th, 2014, originally episode 1433,

developing an online business.

I will say this episode being 2014, 11 years ago, is a little bit dated on some of the tech.

Not so much anything in it today doesn't work, but there's more things you can do today than what's in it.

However, this episode is still spot on for the fundamentals of building a really effective and successful online business.

And it is kind of the first place that I brought together several things.

And one is limiting everything we do to an understanding that there's only two types of products in the world.

And when you hear it, if you've never heard this before, it'll make sense.

And then that there's only really three primary reasons that people buy one of those particular types of products. If it's, you know, if it's one type, then you're buying, because it's needed and desired are those two types. And you will get more when you get there. But then there's three motivations for the desired. You buy the needed thing because you need it. You have no choice. But when you have something that's desired, there's something motivating it. And I call that the golden trifecta of product marketing if you have all three and one.

And then my method of defining your market in the most specific terms, who what and how.

And those are the components that make this episode timeless.

So, you know, we're in my second week of my sabbatico now.

I'll be back next week.

We'll be coming back.

And by the way, we'll be, remember, we're dropping that chat GPT marketing course on the 8th.

If you're pre-registered, great.

If you're not, well, maybe you can get in the next round.

But this is a good primer for that.

And, you know, the kids are back in school now for most of y'all.

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