5 • 671 Ratings
🗓️ 15 October 2019
⏱️ 41 minutes
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0:00.0 | You're listening to the Creating a Brand podcast. |
0:09.0 | I am your host, Alex San Felipe. |
0:11.0 | Today's guest is Jesse Cole. |
0:13.2 | Jesse's the owner of baseball team, and he and his team sell out 4,000 plus seats to every single game, and there's even a waiting list to get tickets. |
0:20.7 | Now, you're wondering, well, what team is this? |
0:22.6 | I'll give you a hint. It's not a major league team. It's not a minor league team. It's not even |
0:26.3 | AAA. It's actually a college summer baseball league. Sounds unbelievable, right? |
0:30.7 | Well, Jesse Cole is the owner of the Savannah bananas. And to put it simply, they make baseball |
0:35.3 | fun. They focus on fan first entertainment. |
0:38.0 | And trust me, nobody gets this like Jesse does. |
0:40.6 | We actually don't even talk too much about baseball, but we really get into the idea of designing |
0:45.3 | the ultimate customer experience. |
0:47.2 | And much of what Jesse is going to share is actually from his book, Find Your Yellow |
0:50.0 | Tucks, How to Be Successful by Standing Out. |
0:52.8 | And I'll tell you what Jesse truly is someone who stands out |
0:55.2 | and we'll really get into that into this interview. And also, it's going to help us all to create a |
0:58.9 | better customer experience. This is an interview I'm so excited about, so let's go ahead and jump |
1:02.7 | into it now. Jesse, glad you have you on the Creating Brand podcast today. |
1:12.1 | I'm excited to be with you, Alex. |
1:13.9 | You know, I've shared a little bit about you to our audience already. |
1:16.7 | However, I know there's a lot to your story. |
1:19.0 | Before we really get into our main topic today, I just want to hear a little bit of your |
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