You're listening to the Creating a Brand podcast. I am your host, Alex Sanfilippo. I have a question for you.

How much time do you spend on the legal side of your brand? Most people answer this question the same way.

It's either not much, not at all, or what do you mean the legal side?

We're not really sure what to do from a legal perspective. And I know this has been true for me, especially early on.

I speak from experience when I say this, that you can cause some serious problems and get yourself into trouble if you don't focus on the legal aspect of creating your brand from the beginning.

So because this is such an important

topic and something that I know we needed to cover, I sought out to find somebody I could speak to

about this. So I was looking for a lawyer that we could talk to. And here's the deal. It was no

simple task. And I say that for one main reason, lawyers are boring. I'm sorry if you're a lawyer and you listen to this,

maybe you're not boring. But the majority of my look for, I was like, man, I'm going to fall

asleep, listen to this, which means the listeners are going to fall asleep behind the wheel

while they're driving to work or home from work, whatever is that they're doing. And I don't

want that. And also, I want you to continue listening to the Creating a Brand podcast. So I was being pretty selfish with this. But here's the deal. I wanted to find the right person. It took me a while, but I did find them. I'm extremely proud of it.

Her name is Salma Bankaboo. She is the founder and managing attorney of Bankaboo Law Firm. She has

trademarked herself legally as the millennial business lawyer. And her purpose is to help

entrepreneurs protect their creative greatness, which she also has trademarked legally. So here's the deal. She means this. I got the

opportunity to speak to her months before we did this interview together and just get to know her a

little bit. And she is so passionate, so serious about helping people like you and me,

creators of our own brands, that she was just excited to do this

episode. So let's not wait any longer. Here's my conversation with Salma Bank of Group.

Salma, welcome to the podcast. Hi, Alex. Thank you so much for having me. I'm glad that we're

finally here, because I believe this was our third attempt to do an episode together. Am I right? all over, at least my city. I don't know about you, but all over the place. So very excited to be here finally, actually doing this episode. And because we work so hard to actually get here,

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