Designing the Future with Brian Collins

A Bit of Optimism

The Optimism Company from Simon Sinek

Self-improvement, Careers, Business, Management, Education

4.8 • 1.9K Ratings

🗓️ 4 May 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Spotify, Target and Twitch are just three of the brands whose identity has been significantly influenced by Brian Collins. He’s a legend in the design world and thinks about the future in ways completely different from everyone else. This is… A Bit of Optimism

Transcript

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0:00.0	Brian Collins is what is known as a legend.
0:11.4	In the design world, he has either personally designed or overseen some of the biggest
0:16.9	design projects.
0:18.8	He designed the Hershey store in Times Square.
0:22.6	His company redid the branding for Spotify, Mattel Levi's American Express IBM, some
0:28.5	of the biggest most powerful companies he has had significant influence in how they look
0:34.3	and feel and present themselves to the outside world.
0:37.4	By sheer dumb luck, I have known Brian for 20 years.
0:42.4	And so I have learned so much from him just from getting to interact with him over all
0:46.6	these years.
0:48.3	And one of the things that I adore about him is his ability to think about the future,
0:54.6	how we live, how we interact with the world and with each other.
0:58.6	So we sat down together and we talked about designing the future.
1:03.9	This is a bit of optimism.
1:10.0	Brian Collins, one of my favorite people in the world, I want to talk to you about the
1:15.4	future.
1:16.4	How's my favorite topic?
1:17.4	Because you more than almost anyone I know, think about the future, live in the future,
1:22.9	build the future, plan the future and have shown me how to do that over the course of
1:28.8	a very long time that you and I have known each other over 20 years or something we've
1:31.7	known each other, which makes me just feel old.
1:34.4	Yeah.
	...

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