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Wild Ideas Worth Living

Designing Gear for Women with Edita Hadravska

Wild Ideas Worth Living

REI Co-op

Rei, Writing, Trailrunning, Mountaineering, Author, Sailing, Girlboss, Sports, Environmentalism, Lifestyle, Health, Entrepreneurship, Snowboarding, Paddle, Activelifestyle, Outdoorsports, Rockclimbing, Health & Fitness, Running, Surfing, Inspiration, Athlete, Skiing, Nutrition, Vegan, Alternativelifestyle, Watersports, Podcast, Camping, Climbing, Yoga, Travel, Society & Culture, Snowsports, Places & Travel, Cycling, Backpacking, Fitness, Adventure, Wilderness, Endurancesports, Wildideas, Outdoors, Sup, Womensadventure

4.71.3K Ratings

🗓️ 29 September 2020

⏱️ 31 minutes

🧾️ Download transcript

Summary

Edita Hadravska, the head designer at Arc'teryx, is on a mission to redefine how outdoor gear is designed for women.

Transcript

Click on a timestamp to play from that location

0:00.0

The presenting sponsor this season is Subaru. I've covered the reason I love the

0:08.6

Subaru Forester in the last couple of episodes. Now it's time to talk about the 2020 Subaru cross track.

0:15.0

This is the car that's built for the last minute, why not, let's do this thing explores.

0:21.0

A car built for any adventure.

0:23.7

With standard symmetrical all-wheel drive, an increase in available horsepower, you'll be able

0:28.8

to drive across dusty back roads and snow-packed trails to reach that hard-to-reach location.

0:35.0

Plus you can embark on that adventure with confidence and safety technology that comes

0:39.2

standard in every Subaru cross-track to help with awareness and peace of mind.

0:44.0

No matter what wild idea you're chasing, the Subaru Cross Trek is a good choice to get you there.

0:49.4

Love is out there.

0:51.2

Find it in a Subaru Cross Trek. You can learn more about the new more powerful

0:55.4

cross trek at Subaru.com. To me and to my family as well as to many people in the Czech Republic, which was a country that was occupied by, you know,

1:16.7

Russian forces at that time, getting outside meant freedom.

1:21.4

It was the space they created to really kind of assert that this world

1:26.7

still belongs to them even though their army bases around the country and I

1:32.0

think it's that kind of emotional connection to the outside to nature

1:37.2

through freedom that really is incredibly powerful. That's Adita Hadrovska.

1:46.0

She found freedom connecting with nature and she's also found freedom

1:50.0

working as the design director at Arcterics, the Outdoor Apparel Company based in

1:54.9

Vancouver, Canada. At Arcterics, Adeed and her team are focused on making a new

2:00.0

kind of women's outdoor gear. Her innovative design approach celebrates women and puts them at the heart of the design process. The work Adita is doing in Arcterics is rooted in her journey as a mother, a designer, and an outdoor athlete.

2:17.0

I'm Shelby Stanger and this is wild ideas worth living.

...

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