Derek Halpern: Mastering Psychology And Social Triggers To Sell To Anyone
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 25 April 2022
⏱️ 61 minutes
🧾️ Download transcript
Summary
Derek Halpern used to have arguably THE biggest internet marketing and business podcast in the world.
And at the peak of it all, he just stopped making content and walked away.
He walked away from it all to start a physical products brand, and he did that because he saw that it had massive exit potential.
He wanted to build a brand he could sell.
After taking a break from public speaking on stages Derek came back to speak at the most recent Capitalism Conference event.
In this talk he shares how entrepreneurs can use psychology and social triggers to sell to just about anyone.
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | Hi everyone, welcome to Capitalism.com. |
| 0:05.0 | I'm Ryan Daniel Moran. |
| 0:08.0 | I run an annual event called the Capitalism Conference, |
| 0:11.0 | and I was so excited at Capcom 5 to chat with Derek Helper. |
| 0:18.0 | And the reason why I was so excited to chat with Derek |
| 0:21.7 | is because Derek was the biggest internet marketer |
| 0:26.5 | in the world a few years ago. |
| 0:29.2 | Bigger than Tim Ferriss, bigger than Gary Vaynerchuk, |
| 0:32.6 | bigger than any of the guys on TikTok or Instagram right now. |
| 0:36.4 | He was the biggest. He had the biggest business |
| 0:39.9 | podcast in our space. And at the peak of it all, at its height, he just stopped making |
| 0:47.8 | content. He just walked away from the whole thing. And you know what he did instead? |
| 0:55.1 | He walked away from this podcast that was huge |
| 0:58.1 | and making him millions of dollars a year |
| 1:00.1 | and he walked away from it to start a physical products brand. |
| 1:04.2 | And he did that because he saw that it had exit potential. |
| 1:09.2 | It could grow faster |
| 1:10.6 | and he could actually enjoy his life while building it. that it had exit potential, it could grow faster, |
| 1:11.1 | and he could actually enjoy his life while building it. |
| 1:14.9 | And he's been incredibly successful |
| 1:16.9 | building a brand called Truvani. |
| 1:18.8 | You've probably seen their ads. |
... |
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