Staying relevant for over 40 years in an ever-changing industry can be challenging but with the power of a strong personal brand, anything is possible. Today’s guest, fitness entrepreneur and personal branding expert, Denise Austin shares her advice on building a brand, creating and monetising valuable content, adapting your audience over time and how you too, can live a happy and healthy balanced lifestyle.   KEY TAKEAWAYS Content is king. By being independent and by owning everything you can, you will be able to monetise your content and build your brand much easier. You can’t do everything all at once. You need to prioritise and compartmentalise as your work, business and life ebbs and flows in order to have an even work-life balance. In order to reach a balanced lifestyle, you need to focus on the different phases of your life and not stretch yourself, whether that’s focusing on being a parent, on launching your business or pivoting your business.   The fitness industry has evolved from TV to online and from paid to free. Advice is more expansive and accessible than ever and has changed from DVD workouts to YouTube nutritional plans, despite the core advice not necessarily changing, the way in which it is advertised and consumed has.   Advice on social media can come from anybody but it’s important to do your due diligence on their background, their education and what makes them qualified to give fitness, health and nutritional advice. A successful person is someone who is comfortable with who they are, enjoys their life and is happy and healthy. Success is not defined by money but by the chance of sharing it with loved ones. You don’t have to have a focus on money in order to be successful in business. You have to enjoy what you do and to ensure you keep ongoing. BEST MOMENTS “Your audience can adapt over time. In the fitness industry as Denise aged, her audience changed and she found a new niche.” “Posture is the key to a healthy body” “There are 640 muscles head-to-toe and you need to keep them moving because oxygen = energy” “They’ll love you for who you are, just be yourself” “I sold negotiated three 30 second ad slots on over 500 episodes of TV over 24 years and used it as free marketing and PR to sell fitness DVD’s and at one point owned 35% of the exercise DVD market share.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUEST: Denise Austin is an American fitness instructor, author, and columnist, and a former member of the President's Council on Physical Fitness and Sports she has been teaching classes, producing fitness shows, creating exercise videotapes, and writing books and columns on exercise and staying fit. Examples include Shrink Your Female Fat Zones, Pilates for Every Body, and Eat Carbs, Lose Weight. In 2002, she was named as a member of the President's Council on Physical Fitness and Sports and began her second term in 2006. Austin had a long-running exercise television program Getting Fit with Denise Austin on ESPN2, reruns of which can currently be seen on ESPN Classic and Altitude Sports and Entertainment. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com