We really look at it like there's two parts of what an owner or an executive of these companies has to do.

And one is make sure that service is good.

And that's typically where these owners or executives came up.

They came up into their industry because they liked the type of services that they were coming to doing.

They built the company because they enjoyed going out and not

being in the office or whether it's lawn or landscape or HVAC. They liked fixing things or

troubleshooting things. That's the work of field service. But running their business is a very

different thing. And a good percentage of middle market and below owners or executives really aren't as much of an

expert in running and growing a business and competing digitally, let's say, as they are at

making sure their company gives good service to a customer.

So we're trying to help them really run the business and focus on the things they

need to be doing to grow the business, to service customers, and do everything that wraps around

it because a lot of the interactions today are digital. Welcome to the home service expert,

where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.

Now, your host, The Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service sector. My name's Tomi Mello. Welcome back to the Home Service sector.

My name's Tommy Mello.

And today I have a very special guest visiting from Ringo's, New Jersey.

And he doesn't have the accent, so you guys are safe.

He's an expert in management, consulting, strategy, business intelligence, technology, technology, and business operations. He's an expert in management consulting strategy, business intelligence, technology, and business operations.

He's the CEO at Workwave.

He started that in 2019.

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