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The Tom Ferry Podcast Experience

Delegating Your Way to Higher Productivity & a More Fulfilling Life | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 11 August 2022

⏱️ 27 minutes

🧾️ Download transcript

Summary

What does it take to build a MASSIVE social media following, create consistent inbound luxury business, and never miss an important family moment? The answer… Delegating tasks so you can focus on what really matters. For a long time, Shannon Gillette thought she could do everything by herself – because she actually could! But with a little push from her coach, she managed to find the exact type of assistance she needed to skyrocket her business.   Today, she’s selling more houses (in a higher price range), working less, and feeling better than ever. You’re not going to want to miss my talk with Shannon, where she shares her journey of rising to YouTube stardom, training her VAs, and building a perfect business. And if you’re joining me at Summit, either in-person or virtually, you’ll get access to Shannon’s full listing strategy playbook for YouTube, so you can R&D the exact plays of a social media master! In this episode, we discuss… 1:40 – About Shannon 3:15 – Competitive changes 5:15 – Never miss a homerun 6:20 – First step if you’re struggling 7:58 – Transferring skills to your VA 10:04 – All in on YouTube 12:19 – Creating your own video path 15:05 – Getting more views 17:36 – Transaction management team 20:24 – Time spent creating content 22:08 – Managing all the Instagram DMs 25:05 – Get out of the “listing only” mindset

Transcript

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0:00.0

Hey, welcome back to the luxury code.

0:05.6

Thank you so much for listening today.

0:08.4

By the way, I appreciate you.

0:11.3

Thank you, thank you, thank you for listening, for liking, subscribing, for sharing, and most

0:15.7

importantly, for being the kind of person that understands that the market is the market.

0:20.2

It's what you do in the market that matters.

0:23.4

Now with that said, today I've got a rock star with me.

0:28.2

Someone that we met rather interestingly, really through Instagram first and foremost,

0:32.2

Courtney, and actually this is her second time on the show.

0:36.5

But listen to this, Shannon Gillette, then someone real estate in Phoenix, just doing a bang-up

0:40.8

job.

0:41.8

How has a team of seven, which is really new?

0:44.8

But the reason we want to talk to you today is we want to know what's going on in the luxury

0:47.8

market.

0:48.8

What is she doing differently?

0:50.6

And just a fun fact.

0:52.2

Last year, she did 62 million dollars in sales and this year she's on pace to do 100 million

0:57.4

dollars in a marketplace where transactions are dramatically down, right?

1:02.6

Like many of the hotter markets have seen a decrease in transactions and maybe for the

1:07.5

first time in a long time, yes, we've got price reductions, ladies and gentlemen.

1:11.8

So I'm super excited to unpack with her.

1:14.0

What are the changes that she's made over the last 60, 90, 120 days that have allowed

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