DEKA / The Origin Story with Joe De Sena
The Hard Way With Joe De Sena
Spartan Races
4.8 • 874 Ratings
🗓️ 5 September 2020
⏱️ 37 minutes
🧾️ Download transcript
Summary
Welcome to the DEKA series here on the SpartanUp podcast. On today's episode Jarod and Yancy interview Spartan CEO and founder, Joe De Sena. In this episode you'll hear about
TIME STAMPS
1:30 The origin story of DEKA
3:35 The warpath to impact 100m lives through fitness
5:01 Why DEKA
8:21 The grind to creating DEKA
12:53 DEKA is for the masses
15:19 Joe on going through the DEKA course
22:53 Why the gym is the shrine of the athlete
30:09 The future & impact of DEKA
This episode of Spartan Up! is brought to you by TrueForm Runner. Save 10% on your purchase by going to TrueFormRunner.com/Spartan.
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CREDITS:
Producer: Ryan Warner
Hosts: Yancy Culp, Jarod Cogswell
Sr Producer: Marion Abrams
© 2020 Spartan
Transcript
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| 0:00.0 | You know what that reminds me of the NC is Jim is the modern church. I don't mean any disrespect, right, but like it is it is for a lot of people it's church. |
| 0:10.6 | Welcome to the Spartan Deca series on Spartan Up, with Jared Cogswell, director of sport, and |
| 0:16.3 | Nancy Cope, director of programming. |
| 0:19.2 | What's up Spartans? |
| 0:20.2 | Welcome to the Deca series on the Spartan Up Podcast, and we are on a mission to positively impact |
| 0:27.7 | a hundred million lives through fitness. |
| 0:30.5 | On today's show, we have the host of the Spartan-Mup podcast and founder and CEO |
| 0:37.4 | Joe DeSena and we are going to talk about all things DECA and how we can continue not just on the mission but the |
| 0:46.3 | war path to impact a hundred million lives. This episode of Spartan Up is brought to |
| 0:52.0 | you by True Form runner. |
| 0:53.4 | Conquer your next race with a complete training solution from Spartan and True Form. |
| 0:57.6 | The Spartan True Form trainer will redefine your running, |
| 1:00.2 | improve your form, and reduce injury. |
| 1:02.3 | Save 10% with the code Spartan 10 at trueform runner.com slash Spartan. |
| 1:08.0 | That's true form runner.com slash Spartan. |
| 1:12.0 | Hey Joe first of all, what's awesome about this is we're co-hosting you on your podcast and you get the chill, |
| 1:20.0 | but I'll tell you what, I don't think you can chill I've never seen you chill so this is |
| 1:24.9 | going to be a challenge for you and Gantie I wanted you to share just a quick |
| 1:30.4 | tidbit of the story of how DECA evolved and we're going to share the purpose and the |
| 1:36.2 | why and where DECA is going. |
| 1:39.0 | But can we reverse back to December with you and Joe in Vermont. |
| 1:44.0 | Pittsville, Vermont, home with Spartan. |
... |
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