What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew,

coming to you with another episode of the Founders Journal, my daily audio diary

walking everyone through the wins and losses the challenges of

running a media startup. Today we talk about brand and we talk about how you scale your brand as you launch new products.

Something we're going through right now at Morning Brew and I gotta be honest it's not an easy process

but it's a really important one let's hop into it.

For a little bit of context we're now more than one brand right what are we

working with right now what are we gonna be working with in the next couple of months?

Yep, so at this very moment, Morning Brew has three brands, four products for the time

being. So our products are Morning Brew, our daily newsletter. We have Retail Brew, which is our go-to

hub for all Retail News for the retail professional.

Emerging Tech Brew, which covers the most cutting edge technologies for the

emerging technology enthusiast.

This is everything from artificial intelligence to autonomous vehicles.

And we are in the process of launching marketing brew,

thanks to Josh, the, as I always say,

the human Swiss Army knife at Morning Brew.

And then we have our first audio product business casual which is

bi-weekly hosted by Kinsey Grant. The long story short is morning

Bruce started as one product and we were a product that was a company. The company

was just the name of the product and that is really exciting in the beginning but

it gets hard to scale over time and so now what we're spending a lot of time thinking about is what does the

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