Deepica Mutyala on Creating Her Seat at the Table

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Business, Careers

4.5 • 1.9K Ratings

🗓️ 19 October 2022

⏱️ 27 minutes

🔗️ Recording | Apple Podcasts | RSS

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Summary

Deepica Mutyala dyed her hair blonde and wore blue contacts trying to be like the cool kids in her Houston suburb. But soon she realized: being herself was in. Fitting into western beauty standards was out. Enter: Live Tinted, Deepica’s brainchild. Today, she shares how she turned her online community into a beauty brand that celebrates every shade of skin and in between. In this episode, Deepica shares: What it was like growing up in Texas as a South Asian American girl When she knew it was time to quit her day job to become a beauty influencer How she knew she needed to create Live Tinted’s first product, the huestick Why she decided to vlog her the journey of freezing her eggs How intentionally celebration her success keeps her from burning out Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I remember I got an email from the today's show to come on and I quit my job
0:04.6	that day because it was kind of like the sign I was looking for something to say
0:08.0	deep got like this is a moment in time that's a cool 15 minutes of fame or you
0:13.0	can turn it into your dream career and so I kind of just did that and went for
0:18.0	it. I'm Carly Zaken and I'm Danielle Weisberg. Welcome to 9 to 5 ish with the
0:25.1	We've run into so many questions over the years and had so many moments where
0:30.3	we needed advice and we got it from women who'd been there and that's what we're
0:35.6	bringing you with this show each week we're helping you get what you want out
0:39.2	of your career by talking to the smartest leaders we know because we know your
0:43.8	work life is a lot more than 9 to 5. All right let's get into it. Hi everyone
0:52.2	it's Danielle. Today our guest is Deepika Muayala. In 2015 Deepika went viral
0:58.6	on YouTube when she taught people how to conceal dark under icicles with red
1:02.7	lipstick and concealer. After that video her YouTube channel blew up and she
1:09.0	quit her day job at Birchbox to become a full-time YouTuber. In 2018 Deepika
1:15.7	founded Live Tinted in multicultural community where makeup lovers share their
1:19.8	thoughts, makeup tips and their ideas about the beauty industry overall. Just one
1:25.6	year later Live Tinted dropped its first beauty product the Hugh Stick which is
1:30.3	an eye lip and color correcting multi-stick. Does a lot of things. Since then
1:35.2	Live Tinted has launched products from lip gloss to bronzer and more. This year
1:40.4	Deepika made time magazines next generation leaders list and partnered with
1:45.9	Mattel to make the first South Asian American Barbie doll who happens to be a CEO
1:51.6	just like her. I love that. Deepika welcome to 9 to 5-ish thanks for joining us.
	...

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