Deepica Mutyala on Building A Complexion Brand For Everyone

Naked Beauty

The Naked Beauty Podcast

Fashion & Beauty, Arts

4.5 • 1.3K Ratings

🗓️ 22 September 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

When she was a baby, Deepica Mutyala was exposed to the cultural significance of eyeliner. While the eyeliner was swiped behind her ear for spiritual protection, this and other cultural beauty rituals would shape her future in beauty. Growing up in an immigrant family, Deepica felt the pressure to pursue a stable career that would help her achieve the American Dream. She explains why she is so grateful for her parents' support when she decided to take an unconventional approach, even when they didn’t fully understand how vlogging would pay the bills. Eventually, she built Live Tinted, a business that healed her inner teen, who wanted to fit in with her blonde and blue-eyed peers in Texas.

In 2015, Deepica shared a viral video showing how she hid dark circles. She built a community around that momentum and later committed to developing products that met their needs. In her work, Deepica became the representation of South Asians that she had always wanted for a global community of followers, who later became customers. She drew on her early experiences watching her mom repurpose makeup that hadn’t been made with her in mind to create easy-to-use and multifunctional products that sell every 3 minutes. Listen to learn more about how Deepica’s thoughtful approach to beauty has led her from the Today Show to having a custom Barbie, and how it feels to have built the business she grew up needing.

Tune in as we discuss:

How she got beauty icon Bobbi Brown to become an early investor in Live Tinted
Why taking six years to perfect the Live Tinted shade range was worth it
How being ambitious and successful in L.A. impacts her dating life
Which products she uses to achieve her 5-minute date night face
Why everyone should experience the beauty of an Indian wedding

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Transcript

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0:00.0	Girl, I didn't know you could get down like that.
0:02.6	Charlie, how your angels get down like that.
0:05.1	Tell me how you feel about this. Do it out. Only power on. Hello. It's Brooke DeVard. And you're listening to The Naked Beauty Podcast. And if you're with us here on YouTube, you're watching the Naked Beauty podcast. I am so excited about today's episode with Deepakas, someone who I have admired for so long. Ever since I first tried the live tinted color corrector, it was a stick.
0:23.9	I think it was like... Deepakas, someone who I've admired for so long, ever since I first tried the live-tinted color
0:22.2	corrector. It was a stick. I think it was like pandemic times, like 2021 when I really started
0:28.8	using it. And I am someone that always had dark circles. People say that you can fix dark circles,
0:33.5	but it's genetic. I've had dark circles since I was a young kid. So I was very excited to find
0:38.7	this amazing color corrector stick. And since then, I've gotten into more of the products.
0:42.2	And Deepika's just built such an incredible business. I want to tell you more about her background
0:45.6	before we get into today's interview. Deepika Mutialla is the founder and CEO of LiveTinted,
0:51.1	a clean beauty brand focused on celebrating all complexions.
0:54.6	Deepika gained her widespread recognition in 2015 when her YouTube video demonstrating a beauty
0:59.8	hack for Dark Under Eye Circles went viral, amassing over 10 million views.
1:04.9	She leveraged that momentum from that moment to create Live Tinted, a community celebrating
1:09.3	inclusive beauty, and in 2019, Live Tinted,
1:12.4	launched its first product, the Heustic. Liv Tinted has continued to flourish under Deepak's
1:16.9	leadership, collaborating with brands like Barbie and Netflix, and receiving recognition from
1:21.0	top publications, including WWD and Allure. Liv Tinta is now sold at Alta Beauty exclusively
1:27.0	where it's the fastest growing prestige cosmetics brand. I'm so excited to have Deepika on the show. Deepika, welcome. I've been dying to be on the show. Thanks for having me. I've been dying to have you on the show. Your brand is so incredible. I feel like you're building such an incredible legacy. You've done incredible campaigns. You've built this amazing team, all of this incredible product. There's so much we're going to get into. But I want to do it. Here at Naked Beauty, we always start from the beginning. All right. You grew up in Texas. I grew up in Houston, Texas. Okay. Okay. I just finished watching Hunting Wives. Did you watch that show? Absolutely. And they talked about Sugar Land, which is where I grew up. I felt so seen. Oh my God. Wait. So for people that don't know, hunting wives, it's like, it's really giving like MAGA. It's actually nightmarish.
2:08.2	It's real. The amount of guns discussed in that is kind of terrifying. So Houston, Texas, one I want to know, was it diverse? What was your experience like growing up? And did you feel
2:18.1	beautiful growing up? Wow, such a loaded question I talk about in therapy every week. You know,
2:23.4	it's interesting because I would say it is more diverse than the rest of Texas. But the cool kids
	...

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