DEEP DIVE: Liz Gumbinner on Ditching the Hustle

What Fresh Hell: Laughing in the Face of Motherhood | Parenting Tips From Funny Moms

What Fresh Hell: Laughing in the Face of Motherhood

Kids & Family, Comedy, Parenting

4.8 • 1K Ratings

🗓️ 10 November 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Contrary to what social media would have us believe, not every hobby has to turn into a madly successful side-hustle that takes the world by storm. Margaret talks with Liz Gumbinner, co-host of the podcast ⁠"Spawned with Kristen and Liz⁠," about why it's okay to just make really delicious cookies. ⁠Liz Gumbinner⁠ is a writer, award-winning ad agency creative director, and mom of teens. Online she’s better known as the publisher of ⁠coolmompicks.com⁠ and the author of the OG mom blog Mom-101. Her Substack newsletter, ⁠I’m Walking Here⁠, looks at media, politics, and culture through a witty parenting lens. Liz and Margaret discuss why parenting itself has become another thing to "hustle" around, as well as the difference between ambition and "the hustle." It's great to spend a night with your family or friends without taking/posting any pics at all and just being present, says Liz. It gives you perspective on what's important in life and helps you refocus how you want to spend more of your time. Here's where you can find Liz: @mom101 on Twitter, IG, Mastodon, and Post.news ⁠"Spawned" podcast⁠ ⁠https://coolmompicks.com/⁠ ⁠"I'm Walking Here"⁠ substack Links! Liz's post ⁠"648 words about my one-word resolution"⁠ ⁠Our episode with Eve Rodsky on Changing the Invisible Workload⁠ ⁠Our episode with Amber Thornton on Finding Real Balance⁠ ⁠The Happiness Project by Gretchen Rubin⁠ ⁠Margaret's episode on Spawned⁠ We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website: ⁠⁠⁠https://www.whatfreshhellpodcast.com/p/promo-codes/⁠⁠⁠ mom friends, funny moms, parenting advice, parenting experts, parenting tips, mothers, families, parenting skills, parenting strategies, parenting styles, busy moms, self-help for moms, manage kid’s behavior, teenager, tween, child development, family activities, family fun, parent child relationship, decluttering, kid-friendly, invisible workload, default parent, productivity Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Head home for the holidays with Abercrombie and Fitch. Between family dinners and making time to catch up with friends, my calendar gets booked up.
0:08.3	When I need to look put together, Abercrombie makes it easy to find outfits for all of my fans.
0:13.4	With their classic jumpers, essential hoodies and Abercrombie denim, I've got my holiday fits covered for the whole season.
0:20.6	Shop Abercrombie in the app, online and in stores.
0:28.2	Hello, everyone and welcome to Fresh Take from What Fresh Hell, laughing in the face of motherhood.
0:37.0	This is Margaret.
0:38.2	And today I am talking to Liz Gumbiner, who is a writer, award-winning ad agency creative director and mom of teens.
0:46.2	But online, she's best known as the publisher of Cool Mompix.com, the author of the OG MomBlog, Mom 101, and the co-host of the podcast Spawned
0:58.2	with Kristen and Liz. Her substack, I'm Walking Here, looks at media, politics, and culture
1:04.0	through a witty parenting lens. Welcome, Liz. Thank you, Margaret. I'm so glad to be doing this.
1:12.6	You could tell by our tone of voice that we know each other in real life.
1:15.4	We go way back and you truly are an OG.
1:20.0	A lot of our listeners are youths and they are almost post the original blog era.
1:28.9	But you and I were both blogging in the days.
1:33.8	I mean, what are we talking about?
1:35.0	Is that the like 2010s kind of?
1:38.6	The mid-a-auts?
1:40.1	Yes, my oldest is now 17 and a half.
1:43.0	And I started when she was a half. So that would mean some of your listeners were in middle school, which makes me feel awesome.
1:51.2	Yes, yes. It's okay. Our listeners know that we're oldie locks, and they're totally fine with that. And so today we're going to talk about ditching the hustle. And I think my first question about
2:04.3	ditching the hustle, by dishing the hustle, we basically mean like getting out of the kind of like,
2:10.0	oh, we've got to be doing more and go, go, go and move, move, move. Is the whole idea of hustle a new
	...

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