David Procyshyn - "Line Between Authenticity and Manipulation"
J. Brown Yoga Talks
J. Brown
4.3 • 710 Ratings
🗓️ 26 January 2026
⏱️ 99 minutes
🧾️ Download transcript
Summary
David Procyshyn, founder of doyogawithme.com and author of a Freedom from Anxiety newsletter, talks with J about the current state of the online yoga space and different ways to think about marketing. They discuss the ebb and flow of online sales, loyalty and word of mouth, knowing your audience, saturation and competition, paying for advertising, affiliates, Facebook, discounts and promotions, customer segmentation, maximizing user experience, websites, retreats, and questioning assumptions that inhibit playfulness.
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Transcript
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| 0:00.0 | All right, here we are. This is Jay Brown Yoga Talks podcast. My name is Jay Brown. |
| 0:17.3 | If this should happen to be your first time listening today, let me welcome you. |
| 0:22.8 | Everyone else, what's up? How's everyone doing? I am coming to you in the midst of a storm. |
| 0:32.5 | If you're listening to this at the time of its publication and you've been paying attention to the news, |
| 0:37.1 | you may be |
| 0:38.5 | aware that major portions of the United States are currently under a severe winter storm. |
| 0:45.7 | And I can report from Pennsylvania that it is living up to the hype some here. I'm looking out |
| 0:51.5 | the window at at least 16 inches of snow that has fallen in the last 12 hours, |
| 0:57.7 | and it's still coming down. |
| 1:00.1 | I don't know how much more they're expecting, but it's a pretty serious storm. |
| 1:04.6 | I don't remember ever seeing this much snow at one time since I moved here eight years ago. |
| 1:10.7 | Definitely has a weird feeling everything is shut down. |
| 1:14.3 | They already announced that the schools are closed tomorrow. |
| 1:18.2 | You know, we stocked up with some groceries the day before. |
| 1:21.6 | You went to the grocery store. |
| 1:23.0 | Everybody had that panicked look. |
| 1:24.5 | They certainly hyped it up. |
| 1:26.4 | And like I said, it is living up to the |
| 1:28.5 | hype. We're definitely snowed in. But it's funny how the day has gone. Originally, I thought |
| 1:36.4 | I would get some work done, you know, for some reason I was like, hmm, we're snowed in. Well, |
| 1:41.0 | I'll take care of all these old projects I've been meaning to get to. |
| 1:45.1 | That didn't happen. I've been like doing puzzles and stuff that I normally wouldn't do, |
... |
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