No family in Britain, which doesn't have someone who's been damaged by alcohol,

through addiction, through violence, traffic accidents.

Almost every family in Britain is affected.

We know there's a problem, we don't talk about it because hiding away the problems has been something we've become very expert at.

My main role is to educate

psychiatrists and other doctors about what I'm doing. As a brain scientist that's what I

want to understand, I want to understand the brain. Alcohol is a very interesting probe of different brain systems.

In Western cultures, alcohol is the most harmful drug overall because it's the most harmful drug to society

because it's the most widely used drug.

So it's just part of life.

It's part of, because we don't want to face

what for many people is their own drug problem

and we don't want to talk about it.

You're encouraged to drink it. Government allows advertising.

Governments don't want to look. That's why I was sacked. We want to talk about it and the

missions of drugs acts and they said you can't. And the Home Office said we don't want

you to. You want people just to understand it as a drug

and a substance and to use it in an optimal way. Absolutely and that's why I said it.

If you do drink there's no reason to increase.

And if you want to cut back, that's always better.

And now people do know the facts, and now they know the facts,

they want to talk about it.

...