Free Trail fam, welcome back to the show. If you're new here, my name is Dylan Bowman,

and today we are joined by David Callahan and Jay Kelly, the leadership duo at the helm of Ultra Signup, the leading event registration and race database resource in trail running. David and Jay took over the platform via acquisition from the original founder back in 2020. I've gotten to know

them both over the last couple of years and I've really enjoyed talking shop about the sport,

the industry, the brand and event landscape on a fairly regular basis. I found them both to be

really savvy and thoughtful people and it was great to have them on the show.

Of course, because of Ultrasignup and its deep database of results and participation over time,

they also have a really unique vantage point from which to assess the state of trail running.

It's health and its prospects for the future.

We talk all about their history with Ultrasignup and the 2020 acquisition of the platform. We talk about their vision for servicing

both race directors and runners simultaneously. They're evolving media strategy. We talk about

whether or not trail running is in a bubble right now. We talk about

their foray into community events with the dirt circus and a lot more. It was a great conversation.

I'm grateful for them both for coming on the show. Also, next week, Ultra Signup is launching a

brilliant new podcast that I'm super excited about. We talk about it in the episode, so I won't

spoil it, but rest assured, I will be a subscriber and an avid listener. Of course, our efforts

here at Free Trail are made possible only with the generous support of great partners. We only

work with brands whose products we use and whose employees we feel a real personal

connection with.

In addition to our presenting partner, Speedland, we work with Rourke Apparel, HVMN, and

gnarly nutrition.

You'll hear from them later in the episode, but please visit the show notes for links and

discount codes on some great trail products.

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