From the historic campus of Hillsdale College in Hillsdale, Michigan, where the good, the true, and the beautiful are taught, nurtured, and honored, this is the Radio Free Hillsdale Hour, bringing the activity and education of the college to listeners across the country.

So you have pressure coming from the outside with the mobs.

You have internal pressure from your own employees.

And it turns out that in many cases, you know, the easiest course of action might just be to, like I said,

do some performative wokeness in order to be left alone. This is your host, Scott Bertram,

and that's David Azarad, our first guest on today's program. David is assistant professor

and research fellow at Hillsdale College's Van Andal Graduate School of Government in Washington, D.C.

We talked at length with David about

woke capitalism. David, thanks so much for joining us. Thank you for having you, Scott.

Talking woke capitalism today, a phrase, David, that people are more and more familiar with the

phrase woke, and I think we all know what capitalism is, but put them together and maybe some

question marks. What is woke capitalism? Well, it's the widespread phenomenon that I think

everyone now sees that basically Fortune 500 companies primarily, but you also see it trickling

down to small businesses, depending

in which part of the country you live, are actively promoting woke causes.

So the diversity agenda, identity politics, Black Lives Matter, the Me Too movement,

throw in some climate change stuff too. And the, where it's, what's

perplexing about the phenomenon is that you would think, why would corporations take sides in the most divisive cultural issues taking place

in America today?

Isn't this going to be bad for business?

You know, Michael Jordan famously said in the 90s there was pressure on him to endorse

a candidate for Senate in North Carolina, his native

...