Dave's Killer Bread: Dave Dahl

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 1 July 2019

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015, the Dahl family sold the business for $275 million dollars. Today, Dave's Killer Bread sells over a dozen types of bread in grocery stores nationwide. PLUS in our postscript "How You Built That," armpit entrepreneurs Jason and Erica Feucht tell us how they turned whiskey and vodka into the natural deodorant Pit Liquor. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	So I want to tell you that we're coming to the Twin Cities for a live event on Wednesday, July 17th.
0:33.0	I'll be talking with Dan and Angie Bastion, co-founders of Angie's Boom Chick-a-Pop.
0:38.0	How a history teacher and a psychiatric nurse started making popcorn and eventually got it into stores from coast to coast.
0:45.0	The show is supported by American Express and to get tickets, go to nprpresents.org.
0:51.0	I hope to see you there.
0:53.0	And one more quick thing before we start the show. The how I built this summit sponsored by American Express is coming back this fall to San Francisco.
1:02.0	It's happening on October 22nd and 23rd, and this year it's going to be amazing.
1:07.0	You will have the opportunity to spend the day with some of the most inspiring entrepreneurs in the world.
1:13.0	And many of them will be hanging around a chat and give advice, literally.
1:17.0	People like David Nealamon of JetBlue, Stuart Butterfield of Slack, Sarah Blakely of Spanx, Kevin System of Instagram, Marcia Kilgore of Bliss, Gen Rubio of Away, Tim and Joey from All Birds.
1:29.0	This conference is unlike any other you've ever attended. It's designed to build and nurture a community of builders.
1:36.0	Come join us in San Francisco, October 22nd and 23rd. And hopefully I'll see you there.
1:41.0	To find out more about the summit, go to summit.npr.org.
1:47.0	It just hit me that, wow, I'm either of something really good or I'm something really bad and I'm really bad.
1:57.0	I'm a big problem. And look what I've done. I've let down all these people, all these employees, all these investors, all these people who believed in me.
2:09.0	And I just couldn't live with that.
	...

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