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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

So I've got some more exciting news about how I built this summit happening this fall in San Francisco.

On top of the amazing guests I'll be speaking to on the main stage, we'll have breakout sessions throughout the summit with speakers like Kadiya Beacham of Birchbox, James Park and Eric Friedman of FitBid, James Ryanhart of ThreadUp, SadieLiegan of Bar3, and many, many more.

And also, we've just launched the 2019 How I Built This Fellowship Application. The fellowship was started to make the summit accessible to entrepreneurs who are working hard to bring their business ideas to life, but might need a little extra help to get there.

This year, 60 fellows will receive free admission to the summit, along with special programs to help their businesses grow.

Visit summit.npr.org for more information and be sure to apply by July 31st.

So it was literally an afterthought that you would be able to write a review on Yelp. That feature almost didn't exist.

And it was in fact Russ right before launch that like I remember him peaking over his monitor and be like, oh, should there be a way to write a review?

Now if nobody asked you a question, you just wanted to write one. I'm like, no one's going to do that because of course we didn't think anyone would write reviews for fun. That was preposterous.

From NPR, it's How I Built This, a show of innovators, entrepreneurs, idealists and the stories behind the movements they built.

I'm Guy Ross and on today's show, a Jeremy Stopper that changed the way we find places to eat, drink and shop. And built Yelp, a public company now valued $2.5 billion.

Okay, so think about the last time you read a review on the internet and then use that review to help you make a decision.

You know, maybe it was which restaurant to eat at or which brand of toaster to buy on Amazon or maybe even which podcast to listen to.

The internet reviews are just kind of a fixture of modern life and these review sites have put a lot of power into the hands of consumers and some of that power is great.

Customers who love a taco stand or a barbershop can totally boost their popularity. But at the same time, these sites have also irritated a lot of business owners because one bad review can do a lot of damage to a business.

Anyway, one of the people who got this whole thing started is Jeremy Stoppelman. Jeremy co-founded Yelp in 2004 and the story of how he did it, well in a lot of ways it's a classic Silicon Valley startup story.

And along the way, as you will hear, Jeremy Cross-Pads was some of the most famous names in technology. Elon Musk, Reed Hoffman even briefly steeped jobs.

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