Dave Fink - Co-Founder & CEO of Postie | How to Create a Category

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 30 June 2022

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ A 15-year consumer-internet veteran, Dave Fink, is a revenue-focused entrepreneur. He is the Co-Founder and Chief Executive Officer of Postie. With a passion for creating disruptive business models and unique monetization strategies, Dave focuses on discovering opportunities to drive rapid growth. His creative, yet data-driven approach to marketing and monetization has generated hundreds of millions of dollars in revenue for ad-tech, lead generation, and commerce companies. Over the last decade, Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career, he created performance-marketing platforms helping brands as diverse as Walt Disney World, Proctor & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world. ➡️ Show Links https://twitter.com/davelfink/ https://www.linkedin.com/in/davidlfink/ ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ SWAG - https://swag.com/success (Promo Code: Success10) ➡️ Talking Points⁣ 00:00 - Intro 02:16 - Dave Fink's origin story 04:40 - Was Dave part of the Dollar Shave Club? 07:06 - When did Dave start working in an environment with different companies? 10:55 - How does Dave Fink choose the category or decide where to go next? 15:32 - What is meant by creating a category? 21:10 - How important is experience in a category for success? 30:24 - Dave’s laydown on Postie and what he is doing with it? 31:52 - What space or void is Postie filling for a marketer? 37:30 - How to track a product through direct mail 39:10 - What is the B2B focus tool? 41:31 - How does Postie work with different tools? 42:34 - How do you win modern marketing through social media? 48:56 - How do you combat, while still maintaining effectiveness, when the consumer is not sharing data? 54:03 - What is the future of marketing and how can people connect with Dave? 55:00 - The biggest challenge Dave has ever faced in his personal or professional life 57:14 - Who has been a mentor to Dave Fink? 59:23 - A book or podcast recommended by Dave Fink 1:02:27 - What would Dave tell his 20-year-old self? 1:02:56 - What does success mean to Dave Fink? Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines, including
0:16.9	the caps of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait
0:22.3	to share these with friends and family and also drink some myself. Justin Wines has been crafting
0:27.3	exceptional wines since 1981 with world-class Bordeaux style wines. Justin basically put
0:33.6	Paso Robles region on the wine-making map. They thoughtfully produce wines with boutique wine
0:39.6	making practices and it is the perfect gift for loved ones. Gifting with Justin is effortless.
0:44.9	You pick your wine, you select the box, you add a personal message and you leave the rest to them.
0:50.5	You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of their
0:55.1	exceptional wines at JustinWine.com and be sure to use promo code success to receive 15% off
1:02.1	your order today. Welcome to success story, the most useful podcast in the world. I'm your host
1:07.2	Scott DeClaire. The success story podcast is part of the Blue Wire podcast network as well as
1:12.5	the HubSpot podcast network. HubSpot podcast network has other great podcasts like marketing
1:18.5	made simple hosted by Dr. J.J. Peterson. Marketing made simple brings you practical tips
1:24.8	to make your marketing easy and more importantly make it work. If you like any of these topics,
1:30.3	you definitely want to go check out the show. How to write and deliver a captivating speech,
1:34.3	how to market yourself into a new job, how design can help and also hurt your revenue,
1:40.9	creating a social media ad strategy that actually works. If these topics resonate with you,
1:46.5	go check out marketing made simple wherever you get your podcasts.
1:50.6	Today my guest is David Fink. Now David is a 15 year consumer internet veteran. He is a
	...

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