And welcome to another episode of Baccari Sellers podcast.

Today we have my brother, Terrence Woodbury, who is a genius when it comes to numbers.

He actually does with data.

And Terrence is actually not very well suited for like your casual conversations or social

media because he deals in fact like the shit Terrence talks about is like real life stuff.

And so I, he's a good friend of mine, good brother,

you know, but for some of these conversations that you all are going to have with this

information, it's not, I believe that XYZ Terrence is here to give you the full truth. So what's

happening, Terrence? Why are you feeling, brother? What's up, Bacari, man? Thanks for having me.

You know, I just, I don't like to talk about my opinion. That ain't what people want to hear from me. They want to hear about the opinion of the voters that we're talking to, the voters that are

making, that are determining the outcome of these elections. And one, I believe it's a few things. About two-thirds to

75 percent of voters felt like they were better off four years ago than they were today.

Two million black voters stayed home. Trump improved slightly in areas where we saw a lot of

voters for Kamala stay home. That's my opinion. But what is your

data tell you about what the fuck happened? Yeah, I mean, it's very similar to that. Look,

voters were very, very frustrated. About seven out of 10 black voters said their lives have gotten

worse. I'm sorry, seven out of 10 said

their lives had either stayed the same or gotten worse over the past four years, was not getting

better. And that was our number one piece of messaging advice to the whole campaign is that we have to

acknowledge their pain, right? We can't just tell them that the economy is better. We can't tell

them that their lives are better when they feel a very different lived reality.

But not only do we have to acknowledge that pain, but we have to give a reason and explanation

...