Darius Mirshahzadeh: How Core Values Unlock Massive Business Growth | Entrepreneurship | YAPClassic

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 4 April 2025

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you make the best decisions, maintain company culture as your business grows, and attract and retain incredible talent? Serial entrepreneur, business founder, and bestselling author Darius Mirshahzadeh believes the answer lies in core values. By properly leveraging and implementing core values within your company, your teams will speak the same language, make better decisions, build a thriving culture, and scale to incredible success. In this episode, Hala and Darius discuss his unique journey into entrepreneurship, how to build a core value-driven organization, Darius’s six core values, the difference between good and bad core values, and the Scale M.A.P. Method for business growth. In this episode, Hala and Darius will discuss: (00:00) Introduction (01:12) Meet Darius: Entrepreneurial Beginnings (02:48) Lessons from a Hardworking Father (04:49) A Life-Changing Loss (08:01) Interning at the White House (17:48) The Birth of Twin Capital Brokerage (21:39) Struggles and Resilience in Business (25:01) Building The Money Source (29:41) Stepping Down as CEO (35:09) Travel Plans Disrupted by COVID-19 (35:50) The Accidental Personal Brand (36:05) Introduction to Core Values (38:16) The Importance of Core Values in Business (41:52) Personal Core Values (45:30) Creating a Core Value Driven Organization (50:11) Developing Core Values for Startups (52:12 The Scale Map Method (01:01:09 Bootcamp and Mastermind Programs Darius Mirshahzadeh is a high-growth CEO, serial entrepreneur, and culture-building mad scientist who was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is the author of the bestselling book, The Core Value Equation, and the host of The Greatness Machine podcast. Darius has led organizations that have won numerous Stevie awards, been named “#3 Best Place to Work” by the San Francisco Business Times, and have landed at #40 on the Inc. 500 list of fastest-growing companies. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free, at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Entrepreneurs, side hustle, Startup, Starting a business, Passive income, Online business, Solopreneur, Founder, Networking, Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.

Transcript

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0:00.0	Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Microsoft Teams, Mercury, Built, LinkedIn, and Indeed.
0:08.3	Hosting on Airbnb has never been easier with Airbnb's new co-host network.
0:13.3	Find yourself a co-host at Airbnb.com slash host.
0:17.2	Open Phone is the number one business phone system.
0:19.7	Build stronger customer relationships and respond faster with shared numbers, AI, and automations.
0:25.4	Get 20% off your first six months when you go to openphone.com slash profiting.
0:30.2	Shopify is the global commerce platform that helps you grow your business.
0:34.6	Sign up for a one per month trial period at Shopify.com
0:38.1	slash profiting. If you're looking for a way to collaborate with remote workers,
0:42.7	your co-founders, interns, and volunteers, then you need to check out Microsoft Teams free.
0:49.3	Try Microsoft Teams free today at AKA.m.s slash profiting. Mercury streamlines your banking and finances in one place
0:57.6	so you can focus on growing your online business. Learn more at mercury.com slash profiting. Start paying
1:03.2	rent through built and take advantage of your neighborhood benefits. Go to join built.com
1:07.7	slash profiting to sign up for built today. Stop wasting budget on the wrong audience and
1:13.7	start targeting the right professionals only on LinkedIn ads. Get a $100 credit on your next campaign
1:20.2	by going to LinkedIn.com slash profiting. Attract, interview, and hire all in one place with
1:26.5	Indeed. Get a 75 sponsored job credit at Indeed.com slash profiting.
1:31.7	Terms and conditions apply.
1:33.3	As always, you can find all of our incredible deals in the show notes
1:36.6	or at young and profiting.com slash deals.
1:58.0	Thank you. Hey, Yap, fam, what if the secret to scaling your business effectively was just two words, core, values. As your company grows, everything gets more complicated. Hiring, decision-making,
2:03.1	keeping your culture strong. But if you've nailed your core values, they become your North Star.
	...

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