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Entrepreneurs on Fire

Danny Iny shares the formula for creating an online course

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.84.1K Ratings

🗓️ 5 February 2015

⏱️ 38 minutes

🧾️ Download transcript

Summary

Danny, a.k.a. the Freddy Krueger of Blogging, is the founder of Firepole Marketing, the Author of the Best-selling book Engagement from Scratch, creator of the acclaimed Audience Business Masterclass, and most recently created the Course Builder's Laboratory.

Transcript

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0:00.0

Entrepreneur on fire 837 people don't buy based on what they need they buy based on what they want and what they want is very different from what you as an expert looking from the outside know that they need but they have no awareness of

0:15.4

John Lee Dumas presents EO fire and free podcast course dot com launch your podcast in 15 days and it's nice

0:24.2

try go to meeting for free today to see what it can do for you visit go to meeting dot com and click the try it free for 30 days button that's go to meeting dot com for your free 30 day trial

0:39.2

having experienced these days is priceless more than 900 thousand design projects have passed the doors at 99 designs that's expertise visit 99 designs dot com slash fire and get a $99

0:51.2

dollar power pack of services free boom shake the room fire nation

0:58.0

John Lee Dumas here and I am fired up to bring you our feature guest today Danny Eany Danny are you prepared to ignite

1:08.2

I am let's light this up yes Danny aka the Freddie Krueger blogging is the founder of fire pole marketing the author of the best

1:17.8

selling book engage from scratch and creator of the acclaimed audience business masterclass and the new course builders laboratory

1:27.5

Danny I've given fire nation just a little insight so share more about you personally next bound upon the biz sure so I quit school and I was 15 to start my very first business

1:39.0

I'm bounce around through a whole bunch different projects and found my way to this world of doing stuff online when people usually say that they mean

1:47.6

you know membership sites and you know selling products and ebooks and stuff like that actually started out in 2007 building software that was meant to teach kids how to read

1:58.1

and that did really well for about five minutes and then the markets crash and I kind of imploded and I was back to looking for what am I going to do next

2:06.8

and I tried this and I tried that and I tried the other thing and between all that bouncing around I ended up with fire pole marketing which was supposed to be

2:15.1

a little side project where I teach people things I learned along the way while figuring out what my next big exciting business would be

2:22.4

and it took on a life of its own and started rolling like a snowball and here I am 4 1 1 2 years later we serve a community of many many tens of thousands of people have got almost 15 people working for me full time

2:34.4

and we're having a blast showing people how to make an impact by how to make an income by making an impact.

2:40.6

So I got to ask how did you get the nickname the Freddy Krueger blogging.

2:46.4

That's a great question so it wasn't my intention.

2:52.0

You didn't brand yourself what I did not brand myself the Freddy Krueger blogging I've never in my life seen a Freddy Krueger movie ironically enough.

2:59.6

There is.

3:01.7

So back in the early days of fire pole marketing and I was just looking for how do I get the word out about what I'm doing.

3:07.0

I kind of stumbled onto guest posting as a strategy and you know I an opportunity presented itself and I jumped on it and I got a guest post

...

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