This is The Playbook.

This is Dave Meltzer with Entrepreneurs The Playbook and I have the biggest waiting room

behind me, 63,000 seats, filled waiting for The Playbook with Daniel Mack.

Welcome to Sofie Stadium, my friend.

Oh, thanks for having me.

Is it quite the setting?

Yeah, but people think it's a green screen.

Yeah.

You almost have to like wave your arms so people know that like this is really here.

It's crazy.

At that point, you know, you built quite a following, I think, over 20 million people

in all the different platforms.

But there is a difference on how you do it, meaning that it's not just the audio anymore.

There has to be a tie-in where people can learn by watching and seeing the actual energy

of it beyond just voice.

I wish looking like me would just be voice, but I've always found that, you know, whether

it's the wind and the lobby or the wind in our studio there or Sofie or the other

studio we have in Orange County, this kind of stuff makes a difference.

How much have you put in since you're the king of content into thinking about the actual

scenery side of stuff?

Yeah, I mean, like you're saying, it's huge because people do like hearing audio and

whatnot, but like being able to visualize, especially with, I do it with automotive kind

...