Dana Ward: Barefoot Scientist Founder and President

Second Life

Who What Wear

Careers, Personal Journals, Society & Culture, Fashion & Beauty, Arts, Business

4.8 • 3K Ratings

🗓️ 24 January 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dana Ward, the founder and president of Barefoot Scientist, has brought premium footcare products to the mainstream. After years of extensive research and product development, Ward created a brand nourishing the feet with the same level of luxury we give our face, hair, and body, with best-selling products such as PreHeels+ Blister Prevention Spray and Reboot Exfoliating Foot Peel. But before she was building a brand carried everywhere from Ulta to Rite Aid to podiatry offices around the nation, Ward was experiencing the need for footcare solutions firsthand. In her first life, Ward hosted, produced, and wrote over 7500 segments for outlets including E! Entertainment, NBC, Sony, and Clevver Media—the latter was where she was responsible for content strategy and production at the single most-viewed entertainment news network on YouTube. Who would have thought working those long hours on the red carpet in Hollywood would lead Ward to a footcare empire?

Transcript

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0:00.0	Hi, we're Carleen and Jill, host of Breaking Beauty Podcast.
0:03.5	The show all about the breakthrough people, products, and moments in beauty.
0:07.0	On our show, you're going to find hella inspiring guests, like Emily Weiss of Glossier and
0:11.0	you'll get beauty tips galore from the top pros in the industry, like Kim Kardashian's
0:15.2	makeup guru.
0:16.2	And you'll hear skin care secrets from the likes of Dr. Pimple Popper.
0:19.7	Plus, you'll get shopping help with our damn goods episodes where we review the latest
0:23.8	products hitting store shelves to let you know what's actually worth your money.
0:27.4	This is an every Wednesday to Breaking Beauty Podcast.
0:32.0	Hi, everyone.
0:38.4	I'm Hillary Kerr, the co-founder and chief content officer of Who Out Where.
0:43.3	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:48.9	We're talking about their work journeys, what they've learned from the process of setting
0:53.2	aside their doubts or fears and what happens when they embark on their second life.
0:59.2	Today on the show, I'm chatting with Dana Ward, the founder and president of the premium
1:04.0	foot care company, Barefoot Scientist.
1:07.4	Overseeing everything from branding and marketing to leading product development, Dana
1:12.7	is inspiring people to treat their feet in the same specialized way that they care for
1:17.7	their face, hair, and body.
1:20.0	Our bestselling products like Preheels Plus, which is a blister prevention spray, and the
1:25.6	reboot exfoliating foot peel, which is my personal favorite, are doing just that.
1:31.1	Within a year of launching direct consumer in 2019, Barefoot Scientist expanded into
	...

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