Dana Arnett

Design Matters with Debbie Millman

Design Matters Media

Design, Arts

4.5 • 1.3K Ratings

🗓️ 17 March 2014

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

VSA's Dana Arnett on getting kicked out of design school and making the transition from designer to CEO.

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Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Audio Collective.
0:04.0	This is Design Matters with
0:10.0	This is Design Matters with Debbie Milman from Design Observer.com.
0:14.0	On this program, Debbie Millman talks with VSA's Dana Arnett
0:20.0	about getting kicked out of design school, about making the jump from designer to CEO,
0:25.8	and about showing enthusiasm for seemingly minimal jobs.
0:28.9	I remember the management team looking at me going, oh God, you must really love this company. We'll
0:37.0	take that one. Here's your $400.
0:41.0	Here's Debbie Millman.
0:42.0	Dana Arnett is the CEO of VSA Partners, the Powerhouse Brand and Marketing Consultancy.
0:49.0	VSA Partners has about 300 associates and clients like Harley Davidson, IBM, General Electric, and Coca-Cola.
1:00.0	In the world of design and branding, VSA is a big shop with big clients and Dana Arnett
1:06.6	is the big guy.
1:08.3	But he's not just a suit, not by a long shop.
1:11.2	In late April, Dana Arnett will receive the 2014 AIGA Medal for his own exceptional
1:18.1	achievements. He lives and works in Chicago and he joins me today to talk about his 30 years in the business at
1:25.5	our studio in the School of Visual Arts in New York City.
1:28.3	Dana, welcome to Design Matters.
1:30.3	Great to be here.
1:32.3	Congratulations on receiving the AIGA Medal.
1:36.2	Did you ever imagine that this would be happening?
	...

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