Did you know you can make your decisions easier by striving for larger goals?

Join Entrepreneurship Expert Dan Sullivan and best-selling author and organizational

psychologist Dr. Benjamin Hardy as they discuss their brand new audiobook, 10X is easier

than 2X, how world-class entrepreneurs achieve more by doing less.

In this conversation with Hayhouse CEO Reed Tracy, you'll learn that achieving 10X growth

in your business or your life is fundamentally about quality versus quantity and is exponentially

easier than striving for 2X growth.

To learn more, you can listen to the full audiobook free with a trial of the Empower You Unlimited

Audio App to download the app today, visit hayhouse.com slash Empower You.

Part 1 10X Principles Chapter 1 The surprising simplicity of 10X

growth, why the 2X mindset is the enemy of results.

The road to hell is paved with the pursuit of volume.

One leads to marginal products, marginal customers, and greatly increased managerial complexity.

Hard work leads to low returns.

Insight and doing work we want leads to high returns, strive for excellence in few things

rather than good performance in many.

It is not shortage of time that should worry us, but the tendency for the majority of

time to be spent in low quality ways.

The 80-20 principle says that if we doubled our time on the top 20% of activities, we

could work a two-day week and achieve 60% more than now, Richard Koch.

If you wanted to improve your profits by 10%, how would you do it?

I once attended marketing expert Joe Polish's Entrepreneurial Mastermind Group where he presented

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