Dame - Building a Brand in a Taboo Industry
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 25 March 2026
⏱️ 61 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
What if one of the biggest barriers to building a successful brand isn't the product—but the stigma around it?
In this episode, I sit down with Alexandra Fine, Founder and CEO of Dame, for a thoughtful and wide-ranging conversation about building a brand in a taboo category, challenging societal norms, and redefining what leadership and wellness can look like.Â
What stood out to me most is how Alexandra blends conviction with vulnerability—sharing both the mission behind Dame and the real, often difficult journey of building a business in a space that still faces systemic barriers.
Key Moments from the Episode:
*Alexandra shares how an early "yes" from a top IP law firm—despite a bag of handmade prototypes—gave her the validation and momentum to move forward
*The challenges of building in a taboo category, from being denied advertising and loans to navigating platform restrictions that directly impacted growth
*How crowdfunding became a breakthrough moment, with thousands of early supporters validating both the product and the mission
*A candid look at leadership—what it means to make hard decisions, separate identity from business outcomes, and grow through difficult moments
*The deeper mission behind Dame: closing the pleasure gap and helping people understand that pleasure, especially women's pleasure, is valid and essential
Join me, Ramon Vela, in listening to this honest and empowering conversation. It's not just about building a brand—it's about challenging norms, embracing growth, and creating space for conversations that truly matter.
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For more on Dame, visit: https://dame.com/
Also, visit her podcast "A Fine Human" (https://open.spotify.com/show/0CFLtRNPI5sz8yBoFarIZP)
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.Â
Plus, don't forget to follow us on Apple and Spotify.Â
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Today's Sponsors:
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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.Â
Transcript
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| 0:00.0 | There is a discrepancy in pleasure and orgasms that does not need to be there. |
| 0:06.0 | And I wanted to change that. |
| 0:08.3 | And I think that's all valid and not quirky and that there's a real sexual health need out there for the things that I'm doing. |
| 0:29.9 | Thank you. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 0:33.9 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 0:39.0 | But before we do, imagine 100 influencers constantly talking about your brand. |
| 0:46.8 | Sounds great, right? But getting there seems hard. Not with Searral. Soral is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. |
| 0:55.0 | Plus, it has a built-in affiliate tracking and social listening, so you'll save on multiple tool subscriptions. |
| 1:03.0 | You also avoid hefty agency fees and hours of manual searching. |
| 1:09.0 | Plus, Saral's customer happiness team will support you every step of the way. |
| 1:14.5 | Try at risk-free with an extended 14-day trial exclusively for the Story of a Brand podcast listeners. |
| 1:21.4 | Visit storybrandoffer.com to start today. Welcome back, everyone. This is going to be a great show. I have with me, |
| 1:30.2 | Alexandra Fine, who is CEO and founder of Dane. Welcome to the show. Thank you. It's a pleasure to be here. |
| 1:39.4 | Thank you so much. I appreciate it. Today, I'm rocking an old shirt from the show. We've been around |
| 1:46.3 | eight years this coming September. And this is what our original name was. And then we got a |
| 1:52.1 | cease and desist letter telling us that we had to stop using that phrase. So these are rare. |
| 1:58.1 | Of course, I don't know who else would be looking for other than myself, |
| 2:01.2 | but it's a rare collection. |
| 2:03.2 | But anyhow, I really love having you on the show. |
| 2:06.0 | We've had such a great conversation when we did our pre-interview, |
| 2:08.6 | can't wait to dive in more into what we talked about, |
| 2:12.5 | but just why you do what you do, what your brand is all about, |
... |
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