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Coming up, Shopify's Big Sell and the latest in startup business news.

But first, Music Streaming Platform SoundCloud is today launching a new tool to let artists

engage with their fans better. The new product, conveniently called fans, lets artists

direct message their followers and sort their listeners through different engagement measures.

SoundCloud said the Fans product was available to 10,000 artists, and now with this beta release it will be open to more than 50,000

artists who subscribe to the platform's Next Pro product. The company said that some

artists who have been testing the product used it to send links to unreleased tracks to fans and

set up meet and greet events.

In 2021, SoundCloud introduced a fan-powered royalties model which distributed

subscription and ad money based on who users listen to rather than using

just the number of overall streams across the service as a factor.

The company is now using the data from that product to power some of the metrics for the fans tools.

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