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station dot com code tech news this is tech crunch

here's your Daily Crunch.

Coming up, Amazon's latest shopping experience and IBM gets an AI service.

But first, TikTok announced today that it's launching a new TikTok World Hub for

brands that is designed to help them learn how to connect with audiences and get discovered.

The Hub outlines TikTok's suite of advertising tools and best practices when it comes to marketing on its platform.

The Hub features four main topics, branding, commerce, performance, and creative.

The different topics include videos with Tik-Tok product leaders and product roadmaps

to help educate brands on Tik-Tok advertising.

In addition, Tik-Tok has compiled the complete suite of advertising products in the hub to help

marketers find the tools they need to reach the full potential of their

content and ads the company says. Along with the new Tik-Tok World Hub

the company introduced TikTok fundamentals,

which is a framework for brands to get the most out of their advertising campaigns on TikTok.

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