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TechCrunch Daily Crunch

Daily Crunch 5/5/22

TechCrunch Daily Crunch

SpokenLayer

News, Tech News, Technology

3.849 Ratings

🗓️ 5 May 2022

⏱️ 4 minutes

🧾️ Download transcript

Summary

TikTok introduces its first ad product to offer a revenue share with creators; Robinhood to let users lend out their shares in its attempt to diversify revenue; Starbucks to launch NFTs this year Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

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0:45.2

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0:52.4

here is your Here's your Daily Crunch.

0:55.0

Tic-Toc is introducing a new way to lure advertisers to its platform by giving them the

1:00.6

ability to showcase their brands content next to the best videos on

1:04.8

Tik-Tok.

1:05.8

The company announced the launch of Tik-Tok Pulse, a new contextual advertising solution

1:10.6

that ensures brands, ads, are placed next to the top 4% of all videos on

1:15.4

Tik-Toc. Notably the solution will also be the first ad product that

1:19.2

involves a revenue share with creators. The company said creators and publishers with at least 100,000 followers on Tik-Tok will be eligible for the

1:28.0

revenue share program during the initial stage of the Tik-Tok Pulse program.

1:32.0

Tik-Tok Toldtek Crunch there will be a 50-50 split of the ad revenue with creators.

1:37.0

Meanwhile Robin Hood is doing some revenue diversifying of its own.

1:41.0

The trading platform is launching a feature that will allow its users to lend out their stocks in hopes of earning passive recurring income from borrowers.

1:50.0

Robin Hood says the future is currently being rolled out and will be available to

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