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Here's your Daily Crunch.

First up Snap has introduced several more initiatives across advertising and content.

Most notably, the company is launching a new Creator program in partnership with Celebrity Greeting App Cameo, a new program allows Snapchat's video advertisers the ability to partner with Cameo's top talent to create custom short-form video ads for the social app.

This includes the over 45,000 celebs on Cameo, like actors, athletes, musicians, reality stars, influencers, and others.

It also potentially offers another way for top creators to make money by connecting them with new advertiser partnerships via Snapchat

following last year's launch of SNAP's Creator Marketplace.

Ridehailing Company Lift reported its first quarter financial performance, a report that showed continued improvement from the loss of business and experience during the COVID-19 pandemic.

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