Cuts Clothing - T-shirts for Work, Dates, and Everything in Between

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 December 2019

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this feature, Steven Borrelli, Founder of Cuts Clothing continues sharing the inside story of building a DTC menswear brand focused on T-shirts.

In Part 2 of this interactive discussion, Steve shares Why MVMT was a good reference point for them, Why you should think big, Why their biggest asset is their singular focus on T-shirts, Why today's workplace has evolved, How they are defining their own category, Why men buying more fashion is a growing trend, What their MOAT is, Why they win you over with just the packaging, What the customer experiences when they visit Cuts Clothing, and Advice for young entrepreneurs, and much, much more.

Join us while Ramon Vela interviews Steven in Part 2 of this episode and hear her share the inside story of a brand.

For more on Cuts Clothing visit: https://cutsclothing.com/

Visit our advertiser: : refersion.com/cf
Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	There, so I so hopefully give some
0:23.5	executional things.
0:25.3	If you're starting a brand and you want to be an entrepreneur,
0:28.6	focus on just doing one task.
0:30.5	I remember I was telling this new brand called West Major
0:35.3	that's just getting off the ground.
0:37.7	They just finished their Kickstarter and the founder goes, hey, there's so much I got to do.
0:41.3	I don't know what to do.
0:42.3	Like, have like all of this stuff to do.
0:45.1	I said, write a list in an order of importance and then just do one item a day, then two,
0:50.3	then three, and just build up how many things you can get done in a day.
0:53.8	And then the success or
0:56.3	failure isn't the result of the getting those things done it's the result of getting uh just one more
1:04.1	item off the list so you kind of takes pressure off when you do it that way.
1:15.6	This episode is brought to you by the great folks at Refursion.
1:21.4	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay focused on building your brand.
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1:32.4	As an exclusive to my listeners, Refersion will knock off 18% of the cost of your annual subscription plan.
1:39.7	So head to Refursion.com forward slash CF for a 14 day free trial and experience advanced
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	...

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