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This Week in Startups

Customer Success | Scaling Your Startup S2E9 with Statusphere’s Kristen Wiley & Techmate’s Nicole Beals | E1229

This Week in Startups

Jason Calacanis

Technology

4.21.4K Ratings

🗓️ 9 June 2021

⏱️ 52 minutes

🧾️ Download transcript

Summary

Customer success is key to startup success. First, Statusphere CEO Kristen Wiley shares strategies from managing two customer success teams in B2B and B2C. (1:00) Then, find out why customers churn from Techmate COO Nicole Beals, who also shares how Techmate increased their customer retention rate from 70% to 98%. (27:07) To wrap, Jason leads a Q&A covering compensation, productizing customer moments, and more. (40:41)

Transcript

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0:00.0

Hey everybody, welcome to this Weekend Startups. It is our Scaling Your Startup series.

0:05.6

Yes, this is the series where we have founders teach you how to grow and scale your startup.

0:12.4

This is the second season episode nine. You can find all of these amazing tactical

0:18.8

discussions to per episode at thisweekendstartups.com slash scale. And we're writing notes

0:26.5

about each one so that you can quickly figure out what happened in each episode.

0:30.9

You're going to want to watch these episodes with your entire team or maybe a subset

0:35.1

depending on the size of your team so everybody can level up.

0:38.7

Season two of Scaling Your Startup is brought to you by

0:43.2

Our Crowd helps you invest early in pre-IPO companies alongside professional VCs.

0:49.2

If you're interested in investing, you can join Our Crowd for free at OURCROWWD.com slash twist.

0:59.8

LinkedIn jobs. A business is only as strong as its people and every higher matters.

1:05.5

Go to LinkedIn.com slash your startup to post your first job for free. That's LinkedIn.com slash

1:13.7

Y-O-U-R-S-T-A-R-T-U-P. Terms and conditions apply.

1:19.9

And NetSuite. Don't let old software and spreadsheets slow you down anymore.

1:25.6

Upgrade to NetSuite. The world's number one cloud business system.

1:29.6

Schedule your free product tour right now at NetSuite.com slash twist.

1:36.0

Now this is the ninth episode. The other episodes we went through growth,

1:40.8

copywriting, social media, sales, fundraising, product, SEO, conversions, culture,

1:47.9

having a low burn rate mentality and today we're going to cover customer success.

1:53.2

With two extraordinary entrepreneurs, I'm lucky enough to have invested in Kristen.

1:58.4

Wiley is the founder and CEO of StatusFear and you can visit their website at joinstatus.com

2:04.9

and Nicole Beals is from TechMate. You can go to their website at techmate.com.

...

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