Customer Acquisition
The Blogging Millionaire
Brandon Gaille - CEO of The Blogging Millionaire Media Network
4.8 • 737 Ratings
🗓️ 6 February 2018
⏱️ 13 minutes
🧾️ Download transcript
Summary
Here is a simple formula for turning your blog into a super funnel.
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Transcript
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| 0:00.0 | Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers |
| 0:08.0 | to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals. |
| 0:17.0 | So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey. |
| 0:29.8 | My name is Brandon Galey and welcome to episode 81 of The Blog Millionaire. |
| 0:35.1 | The top bloggers in the world have successfully implemented a specific |
| 0:38.8 | type of psychology into their blogs, which leads to phenomenal results. This simple psychological |
| 0:45.8 | hack can make the difference between getting 2,000 visitors a month, or 25,000, having 1,000 |
| 0:52.8 | on your email list, or 100,000, and making $50 a month or $5,000 a month. |
| 1:00.5 | Before I show you how to use this growth hack on your blog, let me quickly explain the psychology |
| 1:06.5 | behind it. One of my favorite books of all time is influence by Robert Childini. In the book, |
| 1:14.1 | Childini identified six shortcuts that guide human behavior, which he calls the six principles of |
| 1:21.2 | persuasion. One of these principles is known as consistency. He states that people like to be consistent with things they have |
| 1:29.4 | previously sit or done. The way the principle of consistency is activated is by asking for small |
| 1:36.0 | commitments that can easily be made. In his book, he looked at the famous study that asked people |
| 1:42.1 | to erect a large, somewhat ugly wooden board on their |
| 1:46.0 | front lawn to show their support for a neighborhood drive safely campaign. When the researchers |
| 1:52.5 | asked homeowners in a local neighborhood to place a sign up in their yard with no previous |
| 1:58.3 | commitment, the large majority of them said no. |
| 2:03.2 | The researchers ran a variation of the same study in another neighborhood, |
| 2:07.4 | and four times as many homeowners said they would put the sign up in their yard. |
| 2:12.6 | The variation that led to the 400% increase was the strategic use of asking for a small commitment. |
| 2:20.3 | Ten days earlier, the researchers asked the homeowners to place a small postcard in their front window, |
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